HRO Today April 2019 - 40

HR Technology
New
A
HR
PARADIGM
Innovations in data science are enabling
the transformation of HR.
By Jeff Mike, James Guszcza, and Kathi Enderes
Underneath buzzwords like " disruption " and " digital
transformation " lie some important truths for HR
leadership. There is no denying that powerful technologies
aimed at individual consumers have changed the game.
The best of these technologies deliver compelling,
personalized experiences to customers through digital
platforms, smartphones, and increasingly, augmented and
virtual reality. As a result, they have created a demand for
similar personalization of work experiences and workplace
applications.
These consumer and workforce technologies generate
a tidal wave of data. This data is so valuable that the
American Bankers Association has started to refer to it as
" a currency of the modern economy. " Of course, one of
the fi rst implications of this infl ux of data is the protection
of it and the privacy of the individuals who generate
it. By now, the public debate over data privacy and the
implementation of standards like the EU's General Data
[40]
HRO TODAY MAGAZINE
|
APRIL 2019
Protection Regulation (GDPR) have made data security a
priority for HR, IT, and corporate executives around the
globe.
All this data raises another question: How can it be used
to generate value? The answer lies in data science. The
standard benchmarking and employee surveys HR has
relied upon for decades help measure HR activity and
understand the workforce, but only provide a snapshot of
what's going on at a given time. At worst, this approach
provides out-of-context, static information for managing
the workforce and the business in a dynamic environment.
Sensing what's going on in the workforce in real time
is crucial for change. Fortunately, data science offers
the promise of predicting and shaping behavior in this
environment, enhancing the productivity and health of
the workforce while driving key business and fi nancial
outcomes.
HR leadership must consistently look for innovations

HRO Today April 2019

Table of Contents for the Digital Edition of HRO Today April 2019

HRO Today April 2019 - 1
HRO Today April 2019 - 2
HRO Today April 2019 - 3
HRO Today April 2019 - 4
HRO Today April 2019 - 5
HRO Today April 2019 - 6
HRO Today April 2019 - 7
HRO Today April 2019 - 8
HRO Today April 2019 - 9
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HRO Today April 2019 - 11
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