HRO Today April 2019 - 41

HR Technology
Figure 1: Leveraging Data and Behavioral Science in Talent Acquisition
Source: Bersin, Deloitte Consulting LLP
to realize the potential of data science, with tools that
enable productivity by sensing the external and internal
factors that are occurring in their workforce. According
to Bersin's High-Impact Human Resources research,
the highest-performing HR teams are " pioneering and
personalized. " Pioneering indicates that high performers
are carving their own paths into the future based on their
organization's particular market, strategy, maturity, and
culture. Personalized means that high-performing HR
is treating the workforce like customers-sensing and
segmenting the behaviors and mind-sets of the workforce,
then designing offerings for maximum personalization
and impact.
A key fi nding of the research report is that high-impact
HR teams are partnering with other business units to
understand what's taking place, what's driving employee
engagement, and which tools and processes are enabling
success. For example, HR can partner with IT and fi nance
to create a more consistent employee experience with
organizational support functions. Increasingly, these highimpact
HR organizations are collaborating with product,
marketing, customer service, and sales teams to focus their
specialized expertise on the organization's talent. In this
way, HR should work closely with data scientists to better
sense, understand, predict, and shape behavior of the
workforce to achieve organizational strategies.
Data Science for HR
Data science is awash in its own buzz: Data is the new oil;
artifi cial intelligence is the new electricity; and machine
learning tools will democratize data science.
Certainly, the availability of big data and machine learning
tools give good reason for enthusiasm. People continually
leave behind trails of data as they go about their digitally
mediated lives, both on and off the job. All of this data
can be stored and processed more cheaply than ever
before and used to make all manner of predictions. Not to
mention, easily available, user-friendly tools empower data
scientists in ways they could only dream of not long ago.
All of this makes for a fertile environment for data science
innovation in HR and beyond.
APRIL 2019 | www.hrotoday.com
[41]
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HRO Today April 2019

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