2021 Baker's Best - 28

TOP RECOGNITION PROVIDERS
personal ownership of results, " she says. " Creating a
climate of collaboration and recognition allows each
person to feel that they have a distinct value. The overall
benefit is creating a collaborative culture which leads to
motivated and inspired employees. In the long term, this
can greatly impact employee retention and satisfaction. "
There are definite strategies to make recognition stick
and drive engagement and retention. According to
Dr. Natalie Baumgartner, chief workforce scientist at
Achievers Workforce Institute, there are five key pillars
that are critical to aligning recognition to engagement.
Recognition moments should be frequent, public, timely,
specific, and values-based.
By following these parameters, organizations will see
the most value from their program. Baumgartner also
recommends getting employees involved because today's
workers are looking for much more than a job- they want
to make an impact.
" Employees want to feel valued and supported within
their job and their organization-to experience a deep
sense of belonging that leaves them excited to come
to work every day, " she explains. " The best way to
understand what your own specific employees need to
feel supported is to get their feedback. "
Leaders can get creative in their ways of obtaining
feedback from employees. Baumgartner suggests
anonymous surveys, continuous listening tools, one-to-one
conversations with managers, and town halls as a start.
But the process doesn't end there.
" The most important piece of the puzzle is that leaders
take in the feedback from their employees and then take
action to make meaningful change, helping employees
stay engaged and feel that they belong, " she notes.
Unit4 keeps a pulse on employee sentiment by tracking
productivity and engagement through a talent
management platform.
" By using this type of platform, organizations can detect
opportunities and prevent or address issues by sending out
real-time regular pulse surveys to employees or specific
teams across the business, " explains Dodman.
Andrew Bishop, general manager of RecogNation, sees
feedback as the work GPS and compass for navigating
the employment journey. He says it has the power to
communicate and affirm progress; prove that employees
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BAKER'S BEST 2021 - www.hrotoday.com
are on the right track; and provide course correction when
needed.
" Recognition is the positive feedback, validation, and
affirmation that team members need and crave to thrive in
their roles at their organization, " Bishop says.
Now is the Time
There may be no better time than now to invest in
recognition programs. According to Achievers research,
in the past year, employee disengagement levels have
increased by 10% in some cases. Enabled by today's
technology, there are several ways for organizations to
measure the success of their recognition programs to
further prove the business case.
" The most common leading indicators for success are
participation, reach, and frequency, " says Emily Gatton,
vice president of implementation at Engage2Excel. For
example, Gatton says an organization can look at the
participation rates of those giving recognition, those
getting recognition, and those browsing social feeds for
celebratory moments.
" Reward redemption and employee feedback show overall
employee engagement with the solution and can indicate
how motivated employees are by recognition incentives, "
she says.
Taking it a step further to get a more thorough
understanding of ROI, Gatton recommends doing a
cross-departmental analysis. " Use crossover data to see
correlating trends between high engagement with the
program and increased profits, decreased turnover,
improved safety metrics, and higher productivity, " she
says.
CCG keeps a close eye on a metrics to support its program,
measuring its effectiveness by looking at adoption and
cost, and linking it to performance and turnover. " These
metrics have been beneficial to us and proven the ROI of
recognition in the workplace, " says Notarfonzo.
" In the first two years, we achieved 132% nominator
growth, 96% recipient reach, 100% senior management
engagement, and 88% manager engagement. We also
found that turnover is currently the lowest it's been over
a three-year period since implementing the recognition
program, and we saw costs decrease nearly 40% over a
12-month timespan. "
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HRO Today Baker's Best 2021

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