2021 Baker's Best - 52

TOP TALENT MANAGEMENT TECH PROVIDERS
Tech and the Candidate
Experience
New research shows three factors are improving the hiring process:
increased transparency, a sense of empathy, and tech advancements.
By Zee Johnson
The pandemic-driven recession, along with social and racial
awakenings, have positively changed how candidates and
employers interact. More candidates had great hiring experiences
last year. The 2020 North American Talent Board Candidate
Experience (CandE) Benchmark Research Report found that
positive candidate experience rates climbed by 6% to 31%, 24%
higher than the previous year. The resentment rate fell to 8%,
down from 14%.
During the global lockdown, the employment search did not look
the same, and the lines between personal and professional were
blurrier than ever. This forced employers to embrace a greater
level of transparency and empathy. Businesses had to provide
candidates with secure technology and other pandemic-friendly
methods to continue their hiring processes. The overall impact
of this new compassion and understanding was an increase in
positive candidate experience.
The 2020 study found that organizations with positive candidate
experiences share five practices.
Consistent communication. Fluid, frequent communication
helps make a company's hiring process distinct. The clearer the
communication, the more positive a candidate's experience will be.
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Set expectations. Be transparent about what the candidate
should expect and the next steps.
Ask for and provide feedback. For a more engaging process,
companies should seek feedback whether positive or negative.
Embrace transparency and accountability. Candidates who felt
hiring managers were being open and honest during the hiring
process had better overall experiences.
Ensure a fair process. Regardless of the outcome, every
applicant should feel they underwent a fair process.
Measure the Impact of Automation
Fresh off the heels of a year where face-to-face interviews were
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BAKER'S BEST 2021 - www.hrotoday.com
virtually extinct, many companies relied solely on automation.
Even before the pandemic, the beginning stages were completed
without much human contact, including role research and
application. Now, the focus is on making the hiring process
uncomplicated.
PwC's 2020 HR Technology Survey found that nearly 60% of
HR leaders cited finding, attracting, and retaining talent as
the main driver behind implementing new HR technology. Yet
Deloitte's 2020 Global Human Capital Trends Report discovered
organizations aren't using machine learning tools to fully replace
recruiters. Instead, they believe automation can help optimize
performance.
Here are four automations that can help augment and deliver a
great candidate experience.
Chatbots. In 2019, the use of chatbots increased by 15%. The
study shows that chatbots have increased engagement which
directly affected a positive candidate experience.
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Mobile text campaigns. The usage of text campaigns has
skyrocketed since 2019, increasing by 50%. In addition, when
candidates were able to access a job application directly from
a text message, the number of candidates reporting a positive
experience increased by 32%.
Video interviews. The usage of video interviews increased
by a staggering 129% since 2019. The number of candidates
reporting a positive experience increased by 51% when they were
given a video preparing them for the digital interview process.
Job simulation assessments. The use of job simulation
assessments has increased by 26% since 2019.
In today's job market, candidates pay close attention to how
automation directly impacts their experience. When used correctly,
technology can improve overall recruiter performance, increasing
the chances of a great candidate experience.
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HRO Today Baker's Best 2021

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