HRO Today December 2014 - 12

2015 Forecast
FAST FACT:
U.S. companies are spending $720 million on
employee engagement strategies annually.
Source: Bersin by Deloitte
Hanks Company.
Active, engaged employees continue to be a main
concern and the numbers don't lie: Highly engaged
employees are 87 percent less likely to leave their
companies than disengaged counterparts finds research
from global management consulting company Hay
Group. " It's still all about the right talent in the right
positions, " says Cindy Fiedelman, vice president of people
and diversity at American Airlines. " No matter how
you slice it, you need to have the right people run your
business. "
The 2013 Gallup study that reported 70 percent of the
workforce was disengaged in their work really put the
importance of employee engagement on the map.
In fact, Bersin by Deloitte finds that U.S. companies
are spending $720 million on employee engagement
strategies annually. " We are always trying to understand
the dynamic of motivation and what empowers team
members, " says LauBach.
Being in the services industry, LauBach finds that
allowing employees to make real-time decisions to help
alleviate problems with unhappy customers provides a
sense of empowerment-driving a connection and loyalty
to the organization. For example, the CHRO encourages
employees to use their own judgment and offer a $25
coupon to help repair a poor situation when necessary.
Other strategies include:
* Career growth opportunities and the ability to learn
new skills. Employees won't choose to leave their jobs
if they are given reasons to stay. " Employees want to
learn and grow and stay challenged, " says Laurie Zaucha,
vice president of human resources and organizational
development for Paychex. " Providing multiple ways for
employees to stay challenged and develop new skills
will help them from seeking opportunities with other
companies. "
Moon from Aberdeen says an effective way to
communicate career opportunities is by leveraging
[12]
HRO TODAY MAGAZINE
| DECEMBER 2014
As organizations internally
build their culture, hiring
managers are also
seeing the importance in
finding candidates that
have a strong cultural fit.
Candidates that show the
potential to live and breathe
organizational values will
outpace their competition.
internal mobility programs via company intranets. If
organizations effectively promulgate open positions
and managers strategically plan out succession options,
employees will feel empowered to stay.
" At Comcast, senior leaders have a large focus on moving
our talent in a way that improves our business, " says
Soehren. " This approach is organizing for a great talent
space. "
* Effective communication. After navigating a global
merger between two major airlines, Fiedelman
knows better than anyone else how important it is to

HRO Today December 2014

Table of Contents for the Digital Edition of HRO Today December 2014

HRO Today December 2014 - 1
HRO Today December 2014 - 2
HRO Today December 2014 - 3
HRO Today December 2014 - 4
HRO Today December 2014 - 5
HRO Today December 2014 - 6
HRO Today December 2014 - 7
HRO Today December 2014 - 8
HRO Today December 2014 - 9
HRO Today December 2014 - 10
HRO Today December 2014 - 11
HRO Today December 2014 - 12
HRO Today December 2014 - 13
HRO Today December 2014 - 14
HRO Today December 2014 - 15
HRO Today December 2014 - 16
HRO Today December 2014 - 17
HRO Today December 2014 - 18
HRO Today December 2014 - 19
HRO Today December 2014 - 20
HRO Today December 2014 - 21
HRO Today December 2014 - 22
HRO Today December 2014 - 23
HRO Today December 2014 - 24
HRO Today December 2014 - 25
HRO Today December 2014 - 26
HRO Today December 2014 - 27
HRO Today December 2014 - 28
HRO Today December 2014 - 29
HRO Today December 2014 - 30
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