HRO Today December 2017 - 66

HRO Today Forum
all types of talent, " she explains.
The platform also considers the needs of existing
employees, bringing employees and recruiters together
to improve internal mobility and employee satisfaction.
According to Heath, email features that allow employees
to receive alerts about the latest job postings, career
pages for employees, and office based referral campaigns
are all supported.
Lumesse TalentLink is a total workforce acquisition
solution that effectively simplifies the recruitment
process for all types of workers. By delivering a single,
customizable platform from which to manage the entire
talent acquisition function, TalentLink allows talent
acquisition teams to successfully support the changing
face of the workforce.
Taking Candidate Relationships to
the Next Level
By Taylor Thompson
With Glassdoor reporting that the average job opening
attracts 250 resumes, it's hard to believe that 65 percent
of recruiters, according to Jobvite, report their biggest
challenge in hiring as a shortage of available talent. So
why are talent acquisition teams struggling to manage
candidates? Many applicants may just be unqualified.
However, when it comes to filling open positions within
their organizations, talent acquisition and recruitment
marketing teams often fail to access an entire hub of data
readily available to them: their past applicants.
Beamery, a candidate-relationship software company,
claims that the key to hiring candidates is not just
forwarding available jobs, but building valuable
employer-candidate relationships prior to the application
process. That's why with the launch of their company in
2014, their offices are already expanding to three major
European and American cities and their clientele includes
big-name companies like Facebook and VMWare.
Beamery is truly taking the recruitment software industry
by storm.
But what exactly has helped Beamery stand-out amongst
similar businesses in their field? While most organizations
continue leveraging applicant tracking systems (ATSs)
in their recruitment efforts, Beamery is providing a
customer relationship management (CRM) tool focused
on building that candidate relationship, and has shifted
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HRO TODAY MAGAZINE
| DECEMBER 2017
the focus of their program in ways the industry hasn't
seen before, earning them a first-place win in the 2017
HRO Today Forum EMEA iTalent Competition.
With a growing focus on the candidate experience
and applicants expecting a customer-centric approach,
updates had to be made to the design of a CRM tool,
which is implemented by organizations looking to stay
connected to customers, streamline process, and improve
profitability. Throughout their research efforts, Beamery
had found that most traditional CRM software systems
only established applicant/employer relationships after
the application process had concluded.
So what was needed?
According to Ben Slater, vice president of growth for
Beamery London, the industry needed a technology
" that allowed recruiters to build relationships with
applicants before the interview process even began. "
" Beamery gives recruiters a bunch of different avenues
to source, attract and engage these passive candidates.
From the most powerful chrome extension on the
market, to events and landing pages, it's easy to start
building a pipeline. The platform helps recruiters
approach building relationships with candidates with the
same level of sophistication that top marketing teams
employ to build customer funnels. Recruiters can then
leverage sophisticated marketing automation campaigns
to deliver communication to candidates based on their
information, activity, and jobs they're interested in. All
this makes it easy to build relationships and turn passive
candidates into applicants. "
Beamery's CRM tool has become a place where recruiters
are able to manage every relationship-past, present,
and future-through data collection. It allows users to
find any candidate in seconds due to consistent updates
occurring in their log of information. From there,
marketing then becomes a system of engagement in
which compiled data allows users to personalize their
recruitment efforts even on a large scale. Their new
page-builder system also provides organizations with
customizable landing pages for targeted initiatives
around things like diversity or hard-to-fill roles. Through
this effort, Beamery software is able to attract and
convert specific candidates, including those that may not
even be applying right now.
In order to differentiate themselves from competitors,

HRO Today December 2017

Table of Contents for the Digital Edition of HRO Today December 2017

HRO Today December 2017 - 1
HRO Today December 2017 - 2
HRO Today December 2017 - 3
HRO Today December 2017 - 4
HRO Today December 2017 - 5
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HRO Today December 2017 - 7
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