HRO Today December 2019 - 16
Cover Story
A good online branding strategy
delivers bottom line results:
28% 50% 50%
reduction in
turnover rates
Source: LinkedIn
times more likely to work for a company with a strong
sense of purpose. However, only 13 percent of surveyed
companies offer an employer value proposition (EVP)
differentiated by a purpose-driven mission.
To achieve a fulfi lling work environment, Linda
Nedelcoff, executive vice president and chief strategy
and HR offi cer at CUNA Mutual Group, says that
organizations will need to prioritize diversity and
inclusion to foster a workplace where employees feel
heard, respected, and included. " As our customer and
consumer base becomes more diverse, the best ideas,
suggestions, and solutions will come from a workforce
that is equally diverse in experiences and perspectives, "
she explains. " Even more important is creating a culture
that is open, accepting, humble, and courageous and
allows diversity to thrive. "
They will also need to offer a modern benefi ts package
and culture that prioritizes health and well-being,
delivering benefi ts like greater fl exibility, paternity
leave, student loan forgiveness, and time off to engage
with the community, says Carmen Allison, senior vice
president of HR at Williams-Sonoma Inc. " I'm seeing
some creativity with benefi ts based on listening to
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HRO TODAY MAGAZINE
| DECEMBER 2019
associates. Benefi ts speak to the culture of the company.
If a company has good benefi ts, that makes people want
to come to that company and stay there. "
2. Technology will enable a more fl exible, collaborative
model of work. In recent years, HR has seen the
emergence of new technologies and increased reliance
on people data and analytics-and this is only expected
to grow in the coming year.
According to Nedelcoff, companies that want to remain
competitive will need to collect predictive data on
their workforce that they can use to understand their
employees' behaviors, experiences, and impact. This
effort cannot be isolated-to truly guide the candidate
experience, HR leaders will need to implement a
holistic, complete data strategy rather than haphazardly
gathering piecemeal metrics.
Allison says that the emergence of end-to-end platforms
that encompass recruiting, succession planning,
learning, employee relations, and more will enable this
data collection while delivering a cohesive and modern
user experience.
Nedelcoff agrees: " With the evolution of digital
reduction in
cost-per-hire
more qualifi ed
candidates
HRO Today December 2019
Table of Contents for the Digital Edition of HRO Today December 2019
HRO Today December 2019 - 1
HRO Today December 2019 - 2
HRO Today December 2019 - 3
HRO Today December 2019 - 4
HRO Today December 2019 - 5
HRO Today December 2019 - 6
HRO Today December 2019 - 7
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HRO Today December 2019 - 16
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