HRO Today December 2019 - 62

Talent Acquisition
Transparent TA
How to create a candidate experience that mirrors company values.
By Lauren Winklepleck
In today's candidate-driven job market, more and more
employers are recognizing the importance of creating
a candidate experience that mirrors their company's
values. According to LinkedIn's 2018 Workplace Culture
Trends study, communicating mission and brand during
the recruitment process can give employers a signifi cant
competitive advantage: 71 percent of job seekers would
be willing to take a pay cut to work for a company
that shares their values. In contrast, employers with a
weak brand often fail to attract the right mix of talent,
signifi cantly impacting their ability to grow.
The role of HR and TA professionals in communicating
brand throughout the hiring process is integral. From the
very fi rst interaction to the follow-up, every candidate
touchpoint should refl ect the company's values. In
order to form a base from which the brand image can
grow, organizations must establish their values, ensure
those values are learned, amplifi ed, and embodied by
[62]
HRO TODAY MAGAZINE
| DECEMBER 2019
the workforce, and then determine how that should be
refl ected in the candidate experience.
Establish Brand Values
The importance of building the right employer brand
grows by the day. At a time when top talent is highly
mobile, employers can't afford to separate corporate
and employer brand. Harvard Business Review and ICM
Unlimited found that companies could be spending up to
$7.6 million in additional wages to compensate for a poor
employer reputation.
Understanding what inspires the workforce to do their
jobs day after day is a key insight in establishing an
attractive employer value proposition (EVP). In 2015,
India-based InMobi's HR team conducted an employee
survey to fi nd out what employees enjoyed most about
working there. Results showed that employees valued

HRO Today December 2019

Table of Contents for the Digital Edition of HRO Today December 2019

HRO Today December 2019 - 1
HRO Today December 2019 - 2
HRO Today December 2019 - 3
HRO Today December 2019 - 4
HRO Today December 2019 - 5
HRO Today December 2019 - 6
HRO Today December 2019 - 7
HRO Today December 2019 - 8
HRO Today December 2019 - 9
HRO Today December 2019 - 10
HRO Today December 2019 - 11
HRO Today December 2019 - 12
HRO Today December 2019 - 13
HRO Today December 2019 - 14
HRO Today December 2019 - 15
HRO Today December 2019 - 16
HRO Today December 2019 - 17
HRO Today December 2019 - 18
HRO Today December 2019 - 19
HRO Today December 2019 - 20
HRO Today December 2019 - 21
HRO Today December 2019 - 22
HRO Today December 2019 - 23
HRO Today December 2019 - 24
HRO Today December 2019 - 25
HRO Today December 2019 - 26
HRO Today December 2019 - 27
HRO Today December 2019 - 28
HRO Today December 2019 - 29
HRO Today December 2019 - 30
HRO Today December 2019 - 31
HRO Today December 2019 - 32
HRO Today December 2019 - 33
HRO Today December 2019 - 34
HRO Today December 2019 - 35
HRO Today December 2019 - 36
HRO Today December 2019 - 37
HRO Today December 2019 - 38
HRO Today December 2019 - 39
HRO Today December 2019 - 40
HRO Today December 2019 - 41
HRO Today December 2019 - 42
HRO Today December 2019 - 43
HRO Today December 2019 - 44
HRO Today December 2019 - 45
HRO Today December 2019 - 46
HRO Today December 2019 - 47
HRO Today December 2019 - 48
HRO Today December 2019 - 49
HRO Today December 2019 - 50
HRO Today December 2019 - 51
HRO Today December 2019 - 52
HRO Today December 2019 - 53
HRO Today December 2019 - 54
HRO Today December 2019 - 55
HRO Today December 2019 - 56
HRO Today December 2019 - 57
HRO Today December 2019 - 58
HRO Today December 2019 - 59
HRO Today December 2019 - 60
HRO Today December 2019 - 61
HRO Today December 2019 - 62
HRO Today December 2019 - 63
HRO Today December 2019 - 64
HRO Today December 2019 - 65
HRO Today December 2019 - 66
HRO Today December 2019 - 67
HRO Today December 2019 - 68
HRO Today December 2019 - 69
HRO Today December 2019 - 70
HRO Today December 2019 - 71
HRO Today December 2019 - 72
HRO Today December 2019 - 73
HRO Today December 2019 - 74
HRO Today December 2019 - 75
HRO Today December 2019 - 76
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2022
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2022
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2020
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2020
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2020
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2020
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2020
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2020
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2020
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2020
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2020
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2020
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2021
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2021
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2021
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2021
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2021
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2021
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2021
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2021
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2021
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2021
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-chro-today-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/chro-today-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-1014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hrot-january-february-2014
https://www.nxtbookmedia.com