HRO Today Global Autumn 2014 - 47

HRO Today Forum Europe Preview
Sessions
for Success
A sneak peek at this year's HRO Today Forum Europe 2014.
By Audrey Roth
We defi ne the HR value equation as Great HR + Great
Workforce = Great Business Outcomes. This theme
embodies the learning that will take place at the
HRO Today Forum Europe 2014 in Edinburgh on 1113
November 2014. From CEOs to business analysts,
HR managers, and fi nancial directors, the HRO Today
Forum Europe 2014 has something for anyone who is
interested in transforming their HR operations.
The programme covers the ever-changing needs of HR
business strategies, with a focus on talent acquisition,
enabling technology, evidence-based HR, engaged
workforce, sourcing, and payroll. Between these six
industry tracks, attendees will learn how HR drives the
overall success of business and how to put these ideas
in motion. Here's a peek into this year's line-up of
speakers, sessions, and key take-aways.
Session: How Employee Engagement Can Transform
Your Workplace
Employee engagement is top of mind for HR
programmes, as an engaged workforce leads to a more
productive and successful organisation. Companies
that place an emphasis on employee engagement
can both maximise productivity whist simultaneously
ensuring the development of employees.
Many organisations fi nd that their employee
engagement approaches are only getting them so far,
whereas the course of action needs to have continuous
development of talent to affect fundamental cultural
change. Nita Clarke, director of the Involvement and
Participation Association (IPA) will be looking at some
of the successful transformational approaches to
engagement which have unleashed the power of the
workforce to the huge benefi t of organisations and
employees alike.
Session: How To Launch A Successful Employer Brand:
Building on the Practices of Top Employer Brands
The employer brand, or an organisation's reputation as
an employer to both current and potential employees,
is valuable for attracting, engaging, and retaining top
talent. In February 2014, Hudson RPO in connection
with SharedXpertise, commissioned a primary market
research study with the goal of to providing a howto
guide for leveraging an employer/talent brand.
The report, How to Launch a Successful Employer
Brand: Building on the Practices of Top Employer
Brands, shares survey results from 324 senior-level
HR executive, one-on-one interviews with human
resources executives, and analyses the practices of
companies with successful employer brands. The report
also provides advice, tips, and recommendations for
implementation of a strong employer brand.
" Leading employer brands do not just happen, " says
Elliot Clark, chairman and CEO of SharedXpertise
Media, LLC and HRO Today and HRO Today Global.
" Rather, these companies devote time and resources
to clearly defi ne and document an employer brand
strategy. Top companies also invest more money into
employer brand programs-52 per cent more-than
their lesser brand counterparts. "
Hudson will be hosting an interactive session led
AUTUMN 2014 | www.hroglobal.com
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HRO Today Global Autumn 2014

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