HRO Today Global Autumn 2017 - 14

Cover Story
chief operating offi cer for Pontoon Solutions. And this
is mission-critical for Ericsson, which is often competing
for talent against the likes of Google and Cisco.
3. Campus recruiting and hackathons. Another successful
way Ericsson has created buzz around its employer
brand and employee value proposition is through
campus recruiting. Pontoon has helped the organisation
refi ne its approach over the years by introducing
technology, such as iPads, to track potential candidates
that come through. This builds their network and also
assists with outreach after the event.
This trifecta has been a game changer. " This way, we
have the talent pools, and we can reach out when job
opportunities are available, " says Aggarwal. " We reach
out with links to our career page and a list of jobs that
may be of interest to them. " And it's working. In fact,
sourcing strategies have helped the organisation achieve
a 63 per cent offer success rate.
Leveraging Technology
As a tech company, Ericsson has a greater understanding
of the improvements, effi ciency, and effectiveness
that technology solutions can bring to processes. So
it's only natural for their talent acquisition strategy
to be built on the latest tech tools. Aggarwal says
recent improvements include a candidate relationship
management tool that offers business intelligence
through its reporting and a video interviewing tool that
helps makes the selection process more effi cient.
And because Ericsson's talent acquisition and HR teams
are tech-minded, they are also more open to running
pilots and expanding them into new geographies once
they fi nd success, says Pontoon's Sharp. For example,
they may start with artifi cial intelligence (AI) tools in
China, then test them out in Mexico and Sweden if they
are seeing improvements, he notes.
What's on the docket now? " We are looking at piloting
better utilisation of candidate resumes in our ATS to see
if using AI could be a way (to match) candidates' profi les
when a new position opens, " says Aggarwal. They are
also looking for a more automated and faster reference
checking process.
Whilst being tech-minded works to Ericsson's
advantage, the organisation still relies heavily on
Pontoon for guidance to sift through the literally
thousands of options in the market. " Even the largest,
[14]
HRO TODAY GLOBAL
|
AUTUMN 2017
By The Numbers
Here's a quick snapshot of Ericsson's talent acquisition
partnership with Pontoon.
* Live in 97 countries
* Between 9,000 and 11,000 hires annually
* Reduced time to fi ll by 22 per cent in 2016
* Reduced agency usage to 12 per cent in 2016
* Achieved a 63 per cent offer success rate in 2016
most well-run global organisation doesn't have the
time, investment, or resources to really navigate the
increasingly complex technology landscape in HR, "
explains Drolet. " The key point is fi nding a provider that
understands the business, the culture, and what they
are trying to achieve. "
Focusing on Quality
Ericsson's investments in recruiting, sourcing, and
technology have the same end goal: better candidates
and employees. Quality of hire remains a top recruiting
measurement for them and across the industry as
well. In fact, according to LinkedIn's 2016 Global
Recruiting Trends report, 39 per cent of respondents
fi nd that quality of hire is the most valuable metric for
performance.
Aggarwal says they currently assess quality of hire by
having a three-month, manager-driven performance
review. HR integrates that feedback with the one-year
performance review. Aggarwal says talent acquisition
leaders are open to improving the process by including
more frequent feedback from both managers and
employees, as well as peer input. Aggarwal wants to
eventually leverage those top-quality hires to improve
the organisation's employee referral programme-a
fruitful source of talent. Employee referral programmes
remain in the top three for best sources of talent fi nds
LinkedIn's trends report, and Zao reports that employee
referrals have an average retention rate of 46 per cent.
" As our quality of hire goes up, we'll be able to tap into
their networks faster to bring in better candidates, " she
explains.

HRO Today Global Autumn 2017

Table of Contents for the Digital Edition of HRO Today Global Autumn 2017

HRO Today Global Autumn 2017 - 1
HRO Today Global Autumn 2017 - 2
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