HRO Today Global Autumn 2017 - 17

Who is Smarter: AI or the Human Recruiter?
Hint: It's the Marriage of Both that Brings the Brilliance
With Courtney Cook, Vice President,
Strategic Development, Korn Ferry Futurestep
We see them popping up everywhere:
Artifi cial Intelligence tools, sometimes
given human names to make them
sound more friendly and relatable,
that are touted as being able to
take the place of human recruiters.
Korn Ferry Futurestep is not a
technology-fi rst organisation, nor
do we ever want to be. But what
we do understand is that taking AI
and bringing it together with bestin-breed
IP, tools, technology, along
with highly trained and experienced
recruiting professionals, makes
Futurestep's process and outcomes a
cut above the rest.
Our recently launched recruitment
technology and IP platform ( " CPS " )
gives recruiters tools to augment their
ability to source and screen best in
class candidates. This allows our teams
to be more consultative - giving
us the opportunity to tightly align
the client's talent strategy with the
business strategy.
Our approach is unique in that it
leverages the Intellectual Property
of our parent company Korn
Ferry. With a library of more than
2.5 million assessment results,
extensive engagement, reward, and
management data, and a research
team dedicated to the collection and
analysis of this information, we know
what good looks like. Our benchmark
profi les are the culmination of more
than fi fty tools collecting information
on behaviors, experiences, education,
cultural factors, technical skills
and competencies, responsibilities,
leadership styles and job
characteristics on a global scale.
Based on the information gathered,
the platform delivers insights
through performance dashboards
and predictive analytics to drive
better decision making and enables
continuous improvement to the
process and also to the experience
for hiring managers and recruiters.
Another key benefi t is enhancing
the candidate experience, as the
recruiter has the most accurate and
relevant information, and more time
to interact, advise and update the
candidate.
Since we know most companies don't
use RPO providers for all of their
hiring, we've also made this tool
available to our clients' recruiters
in " hybrid " or " co-sourced " talent
acquisition operating models. It makes
the hiring process streamlined and
simplifi ed, showing things like quality
of candidate, source of hire, average
days to source, interview to offer ratios
and supply/demand heat maps.
The platform layers on top of a
client's existing ATS and integrates
with current and new recruitment
tools and technologies - like AIenabled
sourcing and machine
learning to improve sourcing
capabilities, drive effi ciencies, and
provide a holistic view of the talent
acquisition process across all open
requisitions in real-time.
Our new IP Platform is just one part
of Futurestep's enhanced go-tomarket
strategy.
To speak to our elevated service
offering, we saw the need for a
revised value proposition. Our core
ADVERTORIAL
Courtney Cook
Korn Ferry Futurestep
message 'Talent solutions that help
organizations to be talent-ready for
what's next' aligns us more closely
with Korn Ferry and conveys our
promise to clients. Still the global
leader in professional talent solutions,
we are helping organizations prepare
for the challenges and opportunities
they face by ensuring they have the
right talent to reach new levels of
performance.
In more concrete terms, what does
talent-ready for next mean?
Talent-ready
* Informed with data and insights
* Equipped with tech and tools
* Trained for career growth
* Supported around the world
* Aligned with your strategy
For next.
* Your next talent strategy
* Your next product launch
* Your next organizational change
* Your next level of talent
* Your next era of work
When one thinks of all we have
to offer at Korn Ferry - our global
footprint, consultant expertise, the
ability to customize solutions based
on the needs of each client, our
creative capabilities and commitment
to client service - we're excited to
have a messaging framework that
further differentiates us in the
market place.

HRO Today Global Autumn 2017

Table of Contents for the Digital Edition of HRO Today Global Autumn 2017

HRO Today Global Autumn 2017 - 1
HRO Today Global Autumn 2017 - 2
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