HRO Today Global Autumn 2017 - 35

APAC Report
applicants. Careerists are also a shrinking pool, and
leaders are just as scarce today as they ever were.
Because today's workers believe that work should be part
of who they are-and not just a way to make a living-
there has been a rise in four new career profiles:
* Harmonisers: Workers who prefer a stable work
environment characterised by a respectful and
balanced management philosophy.
* Idealists: Employees who are attracted to employers
which have ethical and sustainable principles and
values in line with their own.
* Entrepreneurs: Workers who seek a place where they
can own and solve challenging problems.
* Internationalists: Employees who are open-minded
and prefer to be connected to people on an
international level by traveling and working abroad.
These are now the fastest growing career types amongst
millennials across Asia. There are, however, significant
local differences across countries, majors, and genders.
In Singapore and Australia, for example, harmonisers
make up the largest percentage in the available talent
pool; in Indonesia, Malaysia, Thailand, and India, it's
internationalists; in Hong Kong and Vietnam, careerists
are still the most represented; and in China, because of
the recently abolished one-child policy, hunters are still
available in high numbers.
Where in the World
Are Career Archetypes?
In today's liquid labour market, organisations place
more value on hiring different career archetypes,
and their presence varies by region. Here's where
organisations will find the biggest population of each.
* Harmonisers: Singapore and Australia
* Internationalists: Indonesia, Malaysia, Thailand,
and India
* Careerists: Hong Kong and Vietnam
* Hunters: China
Much of today's research describes millennials as
job hoppers who companies can't rely on. However,
research shows they are extremely committed and loyal
when dedicated to an idea, a cause, or a product they
believe in. To succeed in today's competitive talent
market, it is critical for organisations to understand the
career archetypes that are most successful within their
organisation across functions, and identify where to find
them and how to engage them. If an organisation, for
example, continues to talk about prestige and financial
benefits, they will surely continue to attract careerists,
but they will alienate harmonisers and idealists who are
the most rapidly growing career archetypes across most
markets.
Recruiting today is not about settling for a candidate
based solely on grades or educational attainments, nor
is it about choosing an employer based on company
prestige. It's about finding the best possible fit between
the candidates' personality and the company's culture
and environment. This is why it is so critical for companies
to have a strong employer value proposition (EVP)
built on solid foundations that is authentic, attractive,
sustainable, differentiating, and credible. Aligning
candidates with cultural fit during the hiring process is
key: It leads to stronger engagement, higher retention,
lower cost per hire, happier, more productive employees,
and a more positive working environment.
It's also time to say goodbye to job descriptions that list
required skills and responsibilities as if it was a shopping
list. When organisations describe what they really are and
what they stand for, they will attract candidates who are
more likely to choose them for their values and stick with
them in the long run.
" What's your personality type? " isn't a question
candidates expected to hear in an interview in the past.
However, with new career archetypes emerging, more
and more organisations are supporting the life careers
of tomorrow's workforce. It is by understanding life
careerism-the need to uncover and embrace the values
and beliefs of each career archetype and what motivates
job seekers on a deeper emotional level-that employers
will be able to differentiate themselves from their
competitors and thereby build a sustainable advantage in
talent acquisition.
Rachele Focardi is senior vice president of employer branding
and talent strategy, APAC for Universum.
AUTUMN 2017 | www.hroglobal.com
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HRO Today Global Autumn 2017

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