HRO Today Global Autumn 2017 - 36

Mobility
Bringing a positive candidate experience to relocation assignments can
be a key differentiator.
By Christa Elliott
Most HR professionals agree that creating an
outstanding candidate experience-from recruitment
through onboarding-is a great way to boost employee
engagement and well-being. But relocated employees,
whether they are new hires or transferees, will have
a very different " candidate experience " due to the
special circumstances of their employment and the
careful planning that goes into a relocation. Done
well, a relocation can illustrate that the organisation is
invested in the employee's success and growth. But if
the relocation assignment isn't given special attention
and care and becomes stressful for the employee, it can
work against the organisation.
A 2017 study by CareerArc found that 99 per cent of
employers believe that managing employer brand and
reputation (including through candidate experience)
is important to attracting top talent. And according
to Brandon Hall's 2015 The True Cost of a Bad Hire
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HRO TODAY GLOBAL
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AUTUMN 2017
report, organisations that invest in a strong candidate
experience improve their quality of hires by 70 per
cent. So, why not apply this strategy of crafting positive
experiences to improve the quality and well-being of
hires to relocation?
" The overarching 'relocation experience' is critical to
the success of any transfer, whether it be a domestic
or international one, " says Gail Rabasca, senior vice
president of global mobility for MSI. " With many moves
now being considered strategic in nature, in addition
to those that are operational, the relocation experience
must go smoothly and fl awlessly in order to set the
stage for the next steps of assimilation into the new
location and the new position with their company. "
Rabasca goes on to explain that over the past several
years, there has been a greater provision of support for
the relocation candidate and their family with tools and

HRO Today Global Autumn 2017

Table of Contents for the Digital Edition of HRO Today Global Autumn 2017

HRO Today Global Autumn 2017 - 1
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