HRO Today Global Autumn 2017 - 41

Recognition
requirements, Shop Direct turned to recognition
provider Achievers to help them revitalise their
recognition programme.
Achievers Employee Success Platform™ Solution had
the benefits of scalability and a digital focus-both of
which were important in implementing recognition at
a soon-to-be digital company of Shop Direct's size. The
global recognition company could offer a robust yet
easy-to-use solution to support their employees during
the transformation to a digital company.
" The Achievers platform enabled us to embed
recognition across our disperse workforce quickly, " Watt
says. " The peer-to-peer recognition within the scheme
also allows colleagues to acknowledge and reward each
other, making this highly effective. "
In fact, since the company implemented the Achievers
recognition and rewards solution in July 2014, the
clearest indicator of success has been their " Shine "
programme's high level of adoption. Shop Direct
employees have sent more than 355,000 recognitions
since Shine was launched, with individual users
sending an average of 7.6 recognitions each month.
The company's people leaders have also seen a distinct
improvement in employee alignment to Shop Direct's
core values.
To address the pain point of inconsistent recognition,
Achievers worked with Shop Direct to develop the
" Quarterly Superhero Campaign " -an awards-based,
peer-to-peer-driven campaign that generated a lot of
buzz among employees. Internally, awards given have
increased from eight to 1,000 annually as a result.
" The fact that colleagues take time out to say thank
you and recognise behaviour aligned to our values with
the Achievers platform shows that it works across the
business, rather than being a stand-alone, HR vanity
project. It has been totally embedded in the business
because our colleagues talk about our values and
purpose every day, " Watt says.
Thanks to Shine and its associated initiatives, Shop
Direct's engagement survey has seen a 17 per cent
increase-from 67 per cent in 2010 to a world-class 84
per cent in 2017. Shop Direct has also received external
praise for their innovative employee recognition
strategy, and it won first place in the Employee
Recognition and Reward category in the 2016 U.K.
Employee Experience Awards.
The fact that colleagues
take time out to say
thank you and recognise
behaviours aligned
to our values with the
Achievers platform
shows that it works
across the business,
rather than being a
stand-alone, HR vanity
project. It has been
totally embedded in the
business because our
colleagues talk about
our values and purpose
every day.
-Colin Watt, Shop Direct
AUTUMN 2017 | www.hroglobal.com
[41]
http://www.hroglobal.com

HRO Today Global Autumn 2017

Table of Contents for the Digital Edition of HRO Today Global Autumn 2017

HRO Today Global Autumn 2017 - 1
HRO Today Global Autumn 2017 - 2
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HRO Today Global Autumn 2017 - 44
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