HRO Today Global Spring 2014 - 10

Cover Story
Fast
Food
Growing Fast
McDonald's is looking to ramp up global hiring. That requires adapting to local tasBy Russ Banham
McDonald's is looking to ramp up global hiring. That requires adapting
to local tastes.
By Russ Banham
Shaun Ruming started his career at McDonald's behind the
counter serving up Big Macs and fries in his native Australia.
Today, he is leading the effort to double the size of the
company's workforce in Asia Pacific, the Middle East, and
Africa (APMEA), increasing the number of employees in these
regions from 450,000 to one million by 2020.
This enormous responsibility is in good hands, given Ruming's
resume, which includes stints in HR, employee training, and
the corporate office, in addition to that teenage restaurant
experience. Not only is the giant fast-food company
spreading its wings further across the globe, it has no interest
in pushing American tastes on foreign palates. Rather, it
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HRO TODAY GLOBAL | SPRING 2014
plans to pull insight on food choices in the different regions
before serving it up.
Indeed, Ruming and his colleagues in operations have the
rare opportunity to innovatively refashion McDonald's on a
global scale. While its restaurants will always serve signature
dishes like Big Macs, patrons may have it with curried soup
on the side in an environment that looks, well, much less like
McDonald's.
Key to the company's expansion plans is finding the right
human capital skillsets across APMEA, training them, and
then growing their capabilities. Ruming acknowledges the

HRO Today Global Spring 2014

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