HRO Today Global Spring 2014 - 12

Cover Story
menial job, and by participating in McDonald's training
curriculum rise to a management position-possibly senior
management levels. Even at the bottom of the company's
employment pyramid, workers will acquire lifelong skills,
such as food safety, cash management, customer service,
collaboration, and leadership.
McDonald's employment value proposition is predicated
on the objectives of its workforce, rather than defined or
dictated by HR, says Ruming. He points to a company survey
in APMEA three years ago, in which employees were asked
what had attracted them to a job at McDonald's, why they
have stayed with the company, and what they liked most
about their work.
Their responses indicated:
* the importance of an environment in which their friends
and families would feel welcome;
* a place that was community-focused; and
* sheer enjoyment about working in a team-based
atmosphere.
Ruming says the findings of the survey guided the company's
recruitment and retention strategies across APMEA. For
instance, in some regions McDonald's touts the flexibility
of job hours, a boon to working mothers and teenaged
students. " We've enabled it so their lives come first, then
their jobs, " he adds.
In many regions, the company sponsors
employees' undergraduate education and
MBA studies. McDonald's curriculum
also provides local classes in English
as a second language, particularly in
Japan and Korea, where employees
are put through an accelerated
programme. In some cases, this
learning is provided over the Internet.
" Education is a huge retention strategy
for us, " Ruming says. " I've never heard
from a parent that they didn't want their
child learning useful skills. "
Also part of the company's retention
efforts is social networking. McDonald's
sponsors more than 450 social networks
across APMEA, permitting a worker in
Jerusalem, for instance, to reach out to
someone in Sydney, Australia, with a question.
[12]
HRO TODAY GLOBAL | SPRING 2014
" Education is a huge retention strategy
for us, " Ruming says. " I've never heard
from a parent that they didn't want
their child learning useful skills. "
The company ultimately hopes to connect all its 1.8 million
employees across the planet via social networking, which
makes tremendous sense given the 16 different time zones its
employees now work in.
These networks are not just of value to hamburger flippers,
dishwashers, and the smiling faces at the cash register. " We
might get a fantastic idea from one restaurant through the
network that we can apply in other restaurants, " Ruming
explains. Recently, McDonald's learned over the network that
a hamburger called the Prosperity Burger in Malaysia, sold
during the Chinese New Year, was a particular diner favorite.
The company subsequently sold the burger with the same
name in Singapore and Hong Kong during the following
year's Chinese New Year, yielding " an
absolutely huge uptake, "
he notes.

HRO Today Global Spring 2014

Table of Contents for the Digital Edition of HRO Today Global Spring 2014

HRO Today Global Spring 2014 - 1
HRO Today Global Spring 2014 - 2
HRO Today Global Spring 2014 - 3
HRO Today Global Spring 2014 - 4
HRO Today Global Spring 2014 - 5
HRO Today Global Spring 2014 - 6
HRO Today Global Spring 2014 - 7
HRO Today Global Spring 2014 - 8
HRO Today Global Spring 2014 - 9
HRO Today Global Spring 2014 - 10
HRO Today Global Spring 2014 - 11
HRO Today Global Spring 2014 - 12
HRO Today Global Spring 2014 - 13
HRO Today Global Spring 2014 - 14
HRO Today Global Spring 2014 - 15
HRO Today Global Spring 2014 - 16
HRO Today Global Spring 2014 - 17
HRO Today Global Spring 2014 - 18
HRO Today Global Spring 2014 - 19
HRO Today Global Spring 2014 - 20
HRO Today Global Spring 2014 - 21
HRO Today Global Spring 2014 - 22
HRO Today Global Spring 2014 - 23
HRO Today Global Spring 2014 - 24
HRO Today Global Spring 2014 - 25
HRO Today Global Spring 2014 - 26
HRO Today Global Spring 2014 - 27
HRO Today Global Spring 2014 - 28
HRO Today Global Spring 2014 - 29
HRO Today Global Spring 2014 - 30
HRO Today Global Spring 2014 - 31
HRO Today Global Spring 2014 - 32
HRO Today Global Spring 2014 - 33
HRO Today Global Spring 2014 - 34
HRO Today Global Spring 2014 - 35
HRO Today Global Spring 2014 - 36
HRO Today Global Spring 2014 - 37
HRO Today Global Spring 2014 - 38
HRO Today Global Spring 2014 - 39
HRO Today Global Spring 2014 - 40
HRO Today Global Spring 2014 - 41
HRO Today Global Spring 2014 - 42
HRO Today Global Spring 2014 - 43
HRO Today Global Spring 2014 - 44
https://www.nxtbook.com/sharedxpertise/sharedxpertise/2024-hro-today-emea-march-april
https://www.nxtbook.com/sharedxpertise/sharedxpertise/2024-hro-today-emea-january-february
https://www.nxtbook.com/sharedxpertise/sharedxpertise/2023-hro-today-emea-september-october
https://www.nxtbook.com/sharedxpertise/sharedxpertise/2023-hro-today-emea-july-august
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-emea-november-december-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-emea-may-june-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-emea-july-august-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-emea-september-october-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-emea-march-april-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-apac-september-october-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-winter-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-apac-november-december-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-apac-may-june-2019-mandarin
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-apac-july-august-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-apac-march-april-2019-mandarin
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-june-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-spring-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-autumn-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-apac-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-winter-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-summer-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-autumn-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-winter-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-summer-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-spring-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-apac-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-winter-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-summer-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-spring-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-autumn-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-summer-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-spring-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-autumn-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-winter-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-summer-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-autumn-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-global-spring-2016
https://www.nxtbookmedia.com