HRO Today Global Spring 2014 - 36

Training
can be revealed through social, gamified applications. The
question is: Are you able to use this data to your advantage?
Myriad Applications
At Persistent, a leading outsourced software development
company based in India, more than 7,500 employees
worldwide use eMee's performance management and
appraisal system. This platform provides a social gaming
environment for 360-degree, continuous assessment and
feedback. Since shifting to eMee, the company has saved
numerous hours every year by eliminating the end-ofyear
appraisal. More than half a million data points are
captured on employee performance each year, which is used
to provide insights on employee capabilities and training
requirements.
Anupal Banerjee, vice president HR at Viacom 18, has
recently deployed eMee and says, " There's a lot of work
we are doing to dial up our performance management
process further, and we believe that one must have the right
tool and platform for effective delivery. For a media and
entertainment company like ours, a gamified approach also
fits in perfectly with our culture and demographics. "
[36]
HRO TODAY GLOBAL | SPRING 2014
A large pharmaceutical company leverages eMee's gamified
quiz and assessment platform to deliver security and
compliance questionnaires to its lab staff, successfully
converting a critical-yet-boring activity into an enjoyable,
social " game. " With more than 1,000 quizzes taken each
month, data that is critical for audit and training of
employees is now collected on a very regular basis.
The gamification hype cycle is at its peak, but there are lots
of exciting examples of successful gamification projects that
should convince the fence-sitters. The use of rich gameplay,
visualisations, and big data analytics, coupled with some
simple ground rules, can help organisations exploit the same
core human tendencies and habits that made computer and
online games a multi-billion dollar industry. Gamification
promises to fundamentally change the way we work,
bringing fun and excitement back into the mundane as well
as the critical, resulting in business success and benefit to all
stakeholders.
Siddhesh Bhobe is CEO of gamification platform company eMee in Pune
Area, India, and an associate vice president of software company
Persistent Systems, also of Pune.

HRO Today Global Spring 2014

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