HRO Today Global Summer 2017 - 11

Cover Story
Going Glocal
A successful, global recognition programme calls for a
local touch.
By Debbie Bolla
With nearly 50,000 employees in 180 countries,
the global nature of The Dow Chemical Company's
workforce was a primary consideration for its employee
recognition programme. What was CHRO Johanna
Söderström and her team's solution? A global platform
executed locally.
The technology behind the programme-powered by
O.C. Tanner- was standard across the organisation, but
leaders in each country could determine the specific
approaches that would work for them. The global,
multifaceted " Accelerate Great " programme creates
meaningful experiences for employees through the
direction and discretion of managers and leaders.
For example, David Sturt, executive vice president
of O.C. Tanner, says it's more commonplace for a
recognition moment to be very public in India-it would
likely feel like a celebration. Whereas in Germany or
the U.K., a more understated approach might be more
appreciated.
A " glocal " approach is key, says Darren Findley,
president of recruitment solutions for Engage2Excel,
because communication, presentation, and award
preferences amongst employees and cultures run the
gamut.
" It is best to have a global, central programme that
SUMMER 2017 | www.hroglobal.com
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HRO Today Global Summer 2017

Table of Contents for the Digital Edition of HRO Today Global Summer 2017

HRO Today Global Summer 2017 - 1
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