HRO Today Global Summer 2017 - 36

LATAM Report
New Global Player
With rapid business growth, talent leaders need to keep their eye on
Latin America.
By Paula Jacomo
Between the introduction of new technologies,
changing demographics, and talent wars within the
region, Latin America (LATAM) has quickly emerged
as a fierce competitor in the global talent market. The
region has seen rapid business growth for multinational
corporations looking to expand their footprints, and its
start-up community is also booming. Not only has this
growth swiftly increased the demand for talent, but it
has also led to a shift in employee expectations regarding
the technologies and benefits made available to them.
This change has also made HR departments pivotal to
organisational success in the LATAM region, and those
that are adapting their processes to attract and retain the
best talent within the region are already seeing results.
Although 20 years ago, companies in the region may have
been more associated with older labour trends, today
HR departments in LATAM are applying innovative and
forward-looking strategies to help meet these changing
priorities. For example, investments in sourcing analytics
tools give recruiters fast access to critical data points
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HRO TODAY GLOBAL | SUMMER 2017
on jobs, candidate sources, and candidate professional
trends, enabling talent acquisition professionals to
improve the candidate experience by engaging with their
audiences through customised events and campaigns.
Organisations are also adopting mobile strategies to
improve decision making when hiring. Managers can now
easily access a candidate's competencies and experience,
speed the interview process, reduce wait times to fill
positions faster, and improve the overall recruiting
experience for candidates.
Talent acquisition and retention are top priorities for
LATAM businesses. Whilst the region has never had
a more qualified talent pool with more diverse skills,
recruiting employees still remains a challenge. Between
global players fighting over talent and the rise of local
businesses, the LATAM job market has never been so
varied or had so many job opportunities, particularly
for millennials in the region. However, this strong
competition certainly pays off for the employees. Talent
wars are causing HR teams to regularly identify new and

HRO Today Global Summer 2017

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