HRO Today Global Winter 2015 - 34

High Growth Industries
Talent Acquisition
Global clients want their
recruitment platform tailored
to refl ect each market's
cultural differences and
unique workfl ows. But the
core of the RPO system
needs to be consistent across
all countries. This creates a
hybrid solution that will gain
more traction in 2015.
-Sue Marks, Cielo
develops a micro-site focused on a specifi c topic. For
example, say Microsoft is looking to increase its diversity
by hiring more female programmers. The company
launches a micro-site for women that discusses why
working for a technology company can be a dynamic
experience. This then triggers women to be interested
in a job with the organisation, whilst also cementing
Microsoft as a female-focused culture. " The goal is to
proactively engage people with specifi c skill sets, even if
you don't need these skills today, " MacDonald explains.
Roekle agrees that social media has fi nally caught on as
a recruitment tool. " Five years ago, a lot of customers
were afraid of social media, " she says. " Three years ago
the fear had faded, but there was still some lingering
skepticism. Now people really understand the importance
of leveraging social media and putting out content that
maybe isn't at all job-related. This is how one builds a
truly engaging talent community that soon proliferates. "
And when it does, an employment brand is forged.
Russ Banham is a veteran business and fi nancial journalist and
author. His new book, " Higher: 100 Years of Boeing, " will be in
bookstores in Spring 2015. He can be reached at
www.russbanham.com.
[34]
HRO TODAY GLOBAL
| WINTER 2015
Big population trends, such as aging baby boomers, improved
healthcare, and explosive technology growth, are causing
signifi cant waves of change in the types of roles needed
globally, fi nds Qualigence's 2015 Talent Acquisition Forecast
whitepaper. According to the Bureau of Labor Statistics
and Business, the following jobs are becoming the most in
demand for candidates in 2015 and beyond:
* Biomedical engineers: a 61.7 per cent increase by 2020.
* Network systems analysts and data communications
analysts: a 25 per cent increase within the next few years.
* Financial analysts: an increase of 16 per cent within the next
few years.
* Medical scientists: an increase of 36 per cent by 2020.
* Physician's assistant: a 38 per cent increase by 2022.
* Biochemists and biophysicists: an expected growth rate of
19 per cent by 2022.
* Athletics trainer: an expected growth rate of 19 per cent
within the next few years.
* Dental hygienist: a growth rate of 33 per cent within the
next few years.
* Veterinary technologists and assistant: a growth rate of 30
per cent within the next few years.
* Dental assistant: a growth rate of 25 per cent within the
next few years.
* Computer applications software engineers: a growth rate of
22 per cent within the next few years.
* Physical therapist assistant: a growth rate of about 41 per
cent within the next few years.
* Veterinarians: job growth at 35 per cent by 2020.
* Compliance offi cers: job growth is about 20 per cent.
* Environmental engineers: a job growth of 15 per cent
within the next few years.
* Physical therapists: a job growth rate of 36 per cent.
* Personal fi nance advisor: a job growth of 27 per cent within
the next few years.
http://www.russbanham.com

HRO Today Global Winter 2015

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