HRO Today Global Winter 2018 - 37

Workforce Management
Broadening the
Global Footprint
Five steps organisations should consider to ease expansion.
By Kristina Lengyel
Today, many companies are contemplating globalisation
in order to grow revenues and increase bottom-line
profi tability. The idea of going global makes sense,
especially considering that the world's emerging
economies represent a very real and immediate
opportunity to reach new consumers-an Accenture
report says these markets will represent more than 65 per
cent of global GDP by 2030-and more effi ciently run
various aspects of operations, such as manufacturing.
It can be tempting to rush to establish outposts in new
markets-something many organisations have done
over the years-but even under the best circumstances,
globalisation adds multiple layers of complexity when
running a business and building a highly engaged
workforce. Risk, in particular, tends to increase. What best
practices should an organisation follow when it aspires
to span multiple regions, countries, and cultures? How
can it effectively manage a global workforce? And most
importantly, how can this be achieved in a way that leads
to smarter decisions and better business outcomes?
Organisations contemplating strategic global expansion-
or those which already have a global footprint but are
seeking to implement organisational improvements-must
ask fi ve important questions to develop a plan for success.
1. Is there a global business process plan in place?
This question is helpful in evaluating where organisations
presently stand, and if the answer is no, where they need
to go to make sure they are headed in the right direction.
Having a global business process is important because
it provides detailed visibility into key workforce
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