HRO Today January/February 2018 - 12

Market Report
Transformative
TECHNOLOGY
Today's AI-enabled talent management platforms deliver a quality
user experience and best-fi t candidates to boot.
By Marta Chmielowicz
Every business leader knows one thing to be true:
Customer experience is essential to good business. And
in today's socially connected world, the consequences of
delivering a bad customer experience can be costly.
But does the same hold true for candidate experience
during the hiring process?
The research says: yes.
According to CareerBuilder's 2017 Candidate Experience
Study, the vast majority of candidates (78 percent)
view the overall candidate experience they receive
as an indicator of how a company values its people.
Furthermore, The State of the Candidate Experience, a
2016 study by CareerArc, reports that 72 percent of job
seekers who have had a poor candidate experience have
shared negative feedback online or with someone directly.
" Candidate opinions impact your employment brand
and, with social media, opinions can be easily voiced and
heard. Because of that, an effi cient and well-managed
recruitment process is vital to an upstanding employment
brand, " says Carisa Miklusak, CEO of tilr.
By utilizing technology like applicant tracking systems
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HRO TODAY MAGAZINE
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JANUARY/FEBRUARY 2018
(ATSs) and customer relationship management (CRM)
platforms in their talent acquisition (TA) functions,
organizations can protect their brand and enhance
candidate experience while improving business outcomes.
" When used correctly, talent management technology
can aid and add value to human interaction during the
recruitment process, " Miklusak adds. " It lets you automate
certain aspects of recruitment, and the end result is that
candidates get a consistent and immediate experience. "
Talent Tech Today
In recent years, the rise of modern, well-designed talent
management technology has opened up a world of
possibilities for helping companies attract and engage top
talent. This new generation of CRM platforms and ATSs
are often armed with these main features:
* Consumer-based candidate experience. In the face of
continued skilled talent shortages, employers have been
leveraging talent management technologies to create
a consumer-based candidate experience that resonates
with the modern workforce.
" Just as consumers have demanded a better experience

HRO Today January/February 2018

Table of Contents for the Digital Edition of HRO Today January/February 2018

HRO Today January/February 2018 - 1
HRO Today January/February 2018 - 2
HRO Today January/February 2018 - 3
HRO Today January/February 2018 - 4
HRO Today January/February 2018 - 5
HRO Today January/February 2018 - 6
HRO Today January/February 2018 - 7
HRO Today January/February 2018 - 8
HRO Today January/February 2018 - 9
HRO Today January/February 2018 - 10
HRO Today January/February 2018 - 11
HRO Today January/February 2018 - 12
HRO Today January/February 2018 - 13
HRO Today January/February 2018 - 14
HRO Today January/February 2018 - 15
HRO Today January/February 2018 - 16
HRO Today January/February 2018 - 17
HRO Today January/February 2018 - 18
HRO Today January/February 2018 - 19
HRO Today January/February 2018 - 20
HRO Today January/February 2018 - 21
HRO Today January/February 2018 - 22
HRO Today January/February 2018 - 23
HRO Today January/February 2018 - 24
HRO Today January/February 2018 - 25
HRO Today January/February 2018 - 26
HRO Today January/February 2018 - 27
HRO Today January/February 2018 - 28
HRO Today January/February 2018 - 29
HRO Today January/February 2018 - 30
HRO Today January/February 2018 - 31
HRO Today January/February 2018 - 32
HRO Today January/February 2018 - 33
HRO Today January/February 2018 - 34
HRO Today January/February 2018 - 35
HRO Today January/February 2018 - 36
HRO Today January/February 2018 - 37
HRO Today January/February 2018 - 38
HRO Today January/February 2018 - 39
HRO Today January/February 2018 - 40
HRO Today January/February 2018 - 41
HRO Today January/February 2018 - 42
HRO Today January/February 2018 - 43
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HRO Today January/February 2018 - 46
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HRO Today January/February 2018 - 49
HRO Today January/February 2018 - 50
HRO Today January/February 2018 - 51
HRO Today January/February 2018 - 52
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