HRO Today July/August 2014 - 13

Recognition
opportunity to give recognition on the spot, at the click
of a button, on the road, and in any time zone. " By
having recognition on a mobile device you can actually
nominate someone when you think about it or when
you see good work happening, " says Charlie Ungashick,
chief marketing officer for Globoforce. " The fact that
you've got a notification on your mobile phone, just
like a notification that you've got a new tweet, or an
email, makes recognition just as easy as replying back to
somebody or checking on an update on Instagram. "
Accessibility allows managers to recognize as they
see fit-no more waiting for that formal professional
landmark to acknowledge employees. " It doesn't need
to have a monetary component or reward tied to it, just
the simple act of recognizing someone on your team
for doing great work. Mobile has completely made
that possible, " says Razor Suleman, founder and chief
achiever for Achievers. " We took away the excuse from
managers of, 'I don't have time, or I wasn't in front of my
computer.' Everyone's got a smartphone in their pocket. "
This easy access is even more beneficial for organizations
where employees are not consistently at a computer-
workers in a manufacturing plant, a dealership, or a retail
store. " It provides employees that aren't necessarily tied
to a work station an opportunity to access recognition,
and also provide and give recognition on a timely basis, "
says John O'Brien, vice president, employee performance
group, of BI WORLDWIDE.
Usage. The combination of accessibility with a simple user
experience has led to a skyrocket in usage of recognition
on mobile devices. " We've seen mobile usage on our
platform increase by 212 percent over the past year. It's
just been on fire, " says Suleman.
Mobile analytics provider Flurry found that between
January and March of this year, time spent in applications
accounts for 86 percent of average mobile use opposed
to 14 percent of use on the mobile web. The provision
of an application to use the recognition program
makes the user experience more enjoyable, inevitably
promoting the increase of use. " It's easy to get, easy to
download, easy to log into it, " says Ungashick. " We do
see increasing adoption just because it is so commonplace
for anyone to download apps. "
When companies provide an application designed
specifically for alternative devices, the capabilities and
user experience is amplified positively. " They're richer,
" By having recognition on a mobile
device you can actually nominate
someone when you think about it or
when you see good work happening.
The fact that you've got a notification
on your mobile phone, just like a
notification that you've got a new
tweet, or an email, makes recognition
just as easy as replying back to
somebody or checking on an update
on Instagram. "
- Charlie Ungashick, chief
marketing officer for Globofo ce
they're more fun to use, they're more responsive, they
show me notifications, but they also have things like
embedded rich media and sharing, " says Ungashick.
This simplification and encouragement of use has a
positive effect on business outcomes, as the ease can
promote recognition between peers rather than just
from the top down. According to The Business Impact of
Employee Recognition, provided by SHRM/Globoforce,
of the companies who use peer-to-peer recognition
programs, 57 percent have seen increased engagement,
and companies who promote peer-to-peer recognition
programs are 35.7 percent more likely to have a positive
financial impact than those that do not.
Social. " The traditional service award program where you
can recognize someone for five years of service just didn't
feel right to us. People do great work everyday, " says
Suleman. And a newer category of recognition does just
JULY/AUGUST 2014
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HRO Today July/August 2014

Table of Contents for the Digital Edition of HRO Today July/August 2014

HRO Today July/August 2014 - 1
HRO Today July/August 2014 - 2
HRO Today July/August 2014 - 3
HRO Today July/August 2014 - 4
HRO Today July/August 2014 - 5
HRO Today July/August 2014 - 6
HRO Today July/August 2014 - 7
HRO Today July/August 2014 - 8
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HRO Today July/August 2014 - 11
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HRO Today July/August 2014 - 13
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