HRO Today July/August 2014 - 14

Recognition
Voice recognition capabilities,
which are built into smartphones,
add a layer of accessibility. If users
need to be hands-free due to
particular circumstances, mobile
technology helps encourage
recognition at anytime and
anywhere.
that: acknowledges achievements on an everyday basis-
social recognition.
Social recognition provides a platform to create a
community where everyone is involved in the recognition
process. " Social recognition makes great work visible
to the organization as a whole, and it allows peers and
colleagues to amplify that award by saying great job
themselves, " says Ungashick.
Some programs provide a newsfeed of recognition
to be shared and viewed among workers, which
ultimately has a social feel-but employees can also keep
recognition private if they prefer. Allowing this privacy
keeps employees engaged in the process, while also
giving them their personal control. " We really want the
employees to individualize how they want to share their
info, and how they want to post it. If organizations want
to have a little bit more control over that, they have the
ability to help set some protocol around it as well. It's
social media, responsibly, " says O'Brien.
Integrating social programs can help to grow, develop,
and communicate a company's culture. " It's a very
exciting time for social recognition in the industry. It
allows people to interact in a whole new way, but in a
way that is advancing what the company is looking to
achieve through competitive advantage of their culture,
or by demonstrating values that advance the company
[14]
HRO TODAY MAGAZINE
| JULY/AUGUST 2014
goals, " says Ungashick.
Native and Innovative Capabilities
The effectiveness of recognition programs is
strengthened when integrating with already-existing
mobile capabilities, beyond the benefits of the data plan.
Already-existing assets include photo and video, where
users can capture the performance being commended
and share it, or capture the recognition itself. " We have
a number of employees that are posting YouTube videos,
or taking videos of themselves, or doing selfies, and
putting it on the system, and creating their own cards, if
you will, electronic cards, " says O'Brien.
Suleman says their strategy has evolved from making sure
the mobile matched up with web functionality to, " What
are the unique things you can you do on mobile first? "
Voice recognition capabilities, which are built into
smartphones, add a layer of accessibility, explains
Ungashick. If users need to be hands-free due to
particular circumstances, mobile technology helps
encourage recognition at anytime and anywhere. " By
having the native capabilities of the phone, and the fact
that those capabilities expand over time, recognition can
really take off in new ways, " he says.
Access to the mobile program can even serve as a
platform to information about other employees. " I
actually use it as a company directory. Because everyone's
on that same application, I can put someone's name in
and access their email, extension or mobile number, or
even their Facebook or LinkedIn, " says Suleman.
Smartphones and mobile technology can also be
leveraged to select and obtain rewards. Suleman explains
through the Achievers app, employees can redeem points
for a Best Buy item from their marketplace and even pick
it up at a retail location through the app.
" It's changed the reward experience to instant
gratification, " explains Suleman. " It's completely
reinvented the way we think about recognition and the
enterprise. "
Smartphones' GPS capability can also lead to new
use cases related to recognition. " If I want to redeem
an award, my mobile phone knows that I've landed
in Germany, " explains Ungashick. " The Globoforce
application will show me all of the vendors that I can
redeem with in the German market, by having GPS

HRO Today July/August 2014

Table of Contents for the Digital Edition of HRO Today July/August 2014

HRO Today July/August 2014 - 1
HRO Today July/August 2014 - 2
HRO Today July/August 2014 - 3
HRO Today July/August 2014 - 4
HRO Today July/August 2014 - 5
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HRO Today July/August 2014 - 7
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HRO Today July/August 2014 - 14
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