HRO Today July/August 2014 - 17

What Recognition Can Achieve
With Razor Suleman, Founder and Chief Achiever for Achievers
So where is this engagement gap? Companies are missing a key opportunity to leverage recognition
programs to increase employee engagement, loyalty, and customer satisfaction.
Razor Suleman
Founder and Chief
Achiever for Achievers
Employee recognition helps companies align employees to business objectives by reinforcing behaviors
tied to corporate results. It also solidifi es an emotional connection with your company, making them more engaged.
THE SOLUTION:
Recognition programs need to be rethought. Strategies should be built around delivering a meaningful connection to all levels of
employees and at all locations on a global scale. Determine your end goals: do you want to increase engagement and retention? Align
employees to one global culture? As the recognition program becomes thoroughly embedded into an organization's culture, employees
will begin to live the values of the organization in everything they do in the workplace.
Where should an organization start? Here are some best practices with impact:
u What's in it for me? Think of your employees fi rst and develop the program with " what's in it for me " as a main driver. To have a
lasting impact, take into account the frequency of recognition, types of recognition, ways to share recognition, and how to deliver it.
u Consider the entire workforce. Today, Millennials make up about 36 percent of the workforce and by 2018, that number will have
increased to 50 percent. Constant feedback, clear communication, and collaborative work environments are key engagement drivers
for this group. Mobile applications are appealing to this generation, while babyboomers still appreciate recognition for years of service.
u Ensure an engaging launch. A recognition program should be built on the values of the company and be authentic to the
organization's mission. Make sure your strategy is rooted in what is unique to your culture and communicate that. It's also important to
have training tools readily available to encourage adoption rates.
u Measure success. Consider why you are instituting a recognition program and what you want to get out of it. Setting up key metrics
is essential. Consider adoption and participation rates. Set the bar high: A watermark is 80 percent of employee adoption and
involvement within the fi rst 30 days. You will also want to be able to demonstrate the impact of your program on your employees.
THE BOTTOM LINE:
Companies can't succeed if their employees don't succeed fi rst.
What is good for employees and makes them feel satisfi ed and fulfi lled at work is even better
for their managers and their customers. Research shows that when leaders have implemented an
eective strategy for recognition and rewards, they earn twice their return on their investment-
something that will certainly resonate with shareholders.
Engaged employees perform 20 percent better and are 87 percent less likely to leave their
organizations. And organizations with high engagement rates are 78 percent more productive
and 40 percent more profi table than those organizations with low levels of engagement.
Remember your customers. Today the customer is in complete control. Companies that prioritize
the customer experience will prevail, as they generate 60 percent higher profi ts than their
competitors by doing so your employees are ultimately responsible for creating repeat customers
so you must empower them to own the customer experience.
ADVERTORIAL
For additional information on how
to engage, align, and recognize your
employees to inspire success,
download The Ultimate Guide
to Employee Recognition:
www.achievers.com/hrotoday
1-888-622-3343
AD
THE PROBLEM:
90 percent of organizations have a recognition program in place, but employee engagement is at an alltime
low. Organizations spend an average of 2.1 percent of their total payroll on rewards programs yet
Gallup reported last year that 70 percent of the workforce is disengaged with their jobs.
http://www.achievers.com/hrotoday

HRO Today July/August 2014

Table of Contents for the Digital Edition of HRO Today July/August 2014

HRO Today July/August 2014 - 1
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