HRO Today July/August 2014 - 42

Talent Acquisition
Mobile Rising
More and more organizations are getting in the game of mobile
recruiting. Advice on how to do it right.
By Ward Christman
With 77 percent of the workforce open to seeking better
job opportunities according to CareerBuilder's 2013
Candidate Behavior Study, it's no wonder that companies
are positioning themselves with as many as outlets as
possible to reach that talent. One readily emerging
market is mobile devices. Chris Hoyt, PepsiCo's global
director of talent engagement and marketing, says,
" We noticed some time ago that over 90 percent of the
responses to our recruiter emails were handled via mobile,
plus an increasing number of people on mobile devices
were surfi ng our career site and trying to complete an
application, so we knew that a fully mobile optimized
solution was our next logical step. We continue to see
mobile users spending more time on our site, visiting
double the pages than previously viewed, and now
completing the application right from their devices. "
And Hoyt is not alone-the user base continues to grow.
Ed Newman, vice president of strategy at iMomentous,
says that companies are seeing 20 percent of career site
traffi c linked to mobile, and job aggregators like Indeed
report 45 percent of job searches happening on mobile.
" It's a major shift in HR technology, " says Newman.
[42]
HRO TODAY MAGAZINE
| JULY/AUGUST 2014
" Mobile is a major catalyst unhinging us from the desktop.
People are being conditioned by consumer apps. "
But this shift in HR technology requires optimization
in order to deliver a seamless application process on
a smartphone or tablet. " Analytics are showing a 90
percent drop-off rate or more when they land on a
non-mobile application process, " says Scott Garrett, cofounder
and chief sales offi cer for MoBolt, Inc., a Texasbased
provide of mobile recruiting, acquired by Indeed
in June. " Employers that offer a mobile apply process at
this point have a tremendous competitive advantage in
recruitment over their competitors that do not offer a
mobile apply. "
It's time for employers to clean up their process, advises
Jason Buss, head of talent acquisition for PEO provider
TriNet and chief blogger on TalentHQ.com. Buss reports
that his organization is seeing a greater volume of
applicants on their website, but is also experiencing a
greater drop off of fi nished applications since it often
takes more time to apply. Mobile completion rates are
much stronger: 151 percent greater than desktop. Mobile
job seekers are also more inclined to click the apply
http://www.TalentHQ.com

HRO Today July/August 2014

Table of Contents for the Digital Edition of HRO Today July/August 2014

HRO Today July/August 2014 - 1
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