HRO Today July/August 2015 - 37

Relocation
everyone else? " says O'Shea. " When companies start
to create models that enable them to tie HR metrics to
mobility metrics, you'll see a transformation in how this
industry talks about ROI. "
Most importantly, companies need to define what they
care about in their return to begin to get a footing
in determining ROI. " Organizations can measure ROI,
but they must have a clear picture of what they expect
to gain from an assignment, and the data to balance
the costs of the assignment with the benefits of the
assignment, " says Sorrentino. " This has posed a problem
for two primary reasons: organizations are unclear
about what the value of the assignment might be, and
they don't have the data through which to make a
comparison. "
Making goals of the relocation assignment clear allows a
comparison to be made between the end result and the
intended result. " Companies that are successful at this
establish clear assignment goals up front. Both shortand
long-term goals are recommended. Aligning these
goals with the performance management process and
performance goals is ideal, " says Tanella. This can still
prove difficult, especially when dealing with long-term
assignments or those with long-term effects that can
extend beyond the mobility team's analysis, but keeping
these considerations in mind helps to provide an ROI
strategy.
This is where companies struggle: They know the
costs, but they cannot quantify what success looks like.
" People don't always take the time to be strategic and
pull the business goals together. They're moving fast,
they relocate their employees, and they might track
how they're doing, but they're not necessarily tying it to
business goals, " says Exley.
" A successful program produces two desired outcomes:
the support of business objectives and a satisfied
employee, " says Moran of Symantec's relocation
program. " We examine overall spend to ensure we are
staying on target with our budgets and to provide a
good point for analyzing our ROI. We also examine how
budgets are utilized to ensure we maintain employee
satisfaction with proactive adjustments to our program
offerings. "
Kelly of Colgate-Palmolive says they examine transferee
survey results, mandatory services such as cross-cultural
training, and how quickly they can achieve employee
We examine overall spend
to ensure we are staying
on target with our budgets,
to provide a good point
for analyzing our ROI, and
to ensure we maintain
employee satisfaction.
- Johnna Moran,
Symantec Corporation
effectiveness in a new position and settling the family to
ensure their relocation program is beneficial. Focusing
on goals for the assignment's result ensures a valuable
process that provides metrics to examine.
Regardless of the challenges around ROI, the increase
in assignments is not letting up and organizations need
to step up to the plate to ensure a valuable program.
" As long as global markets remain relatively stable and
opportunities for expansion exist, organizations will be
forced to compete in the global arena, " says Sorrentino.
" Better tools to analyze and connect massive data
sources are going to change how ROI is defined. Most
organizations see the critical need for a big data strategy
but rarely does that extend to its mobility program, "
says O'Shea. " Once it does-and that time is in the
very near future-any organization with a hint of a
strategic perspective about its mobility program will
embrace measuring return, but with a focus on the HR
components of its investment. "
JULY/AUGUST 2015
| www.hrotoday.com
[37]
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HRO Today July/August 2015

Table of Contents for the Digital Edition of HRO Today July/August 2015

HRO Today July/August 2015 - 1
HRO Today July/August 2015 - 2
HRO Today July/August 2015 - 3
HRO Today July/August 2015 - 4
HRO Today July/August 2015 - 5
HRO Today July/August 2015 - 6
HRO Today July/August 2015 - 7
HRO Today July/August 2015 - 8
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