HRO Today July/August 2017 - 15
Cover Story
HR Director Marie
Crea says that
what Horizon Blue
Cross Blue Shield
of New Jersey has
to accomplish as
an organization is a
challenge, and it is
done with the help
of their engaged
employees. And
employee recognition
is one lever that is
used to achieve
company goals.
increase of 14 percentage points. Employees have also
provided valuable, personal feedback by sharing that
Step it Up " gives us all the opportunity to highlight our
colleagues' great work " and " makes employees strive to
work at their optimal level. "
From a leadership perspective, Crea and her team look at
how Step It Up has impacted turnover and engagement.
In 2013, the annual survey reported engagement just
below the industry benchmark; in 2016, engagement
scores increased by 6 percent, above the benchmark by 5
percentage points. As for turnover, the needle is moving
in the right direction as well: In 2013, the organization
experienced 15 percent attrition; in 2014 it was measured
at 10 percent; it was at 8 percent for 2016, and 6 percent
is the anticipated rate for this year.
" It's early for us to establish a direct correlation, but the
program is having an impact, " says Crea. " Recognition
drives engagement and performance results,
which positively impacts profitability and customer
satisfaction. "
But perhaps even more than all of this, Crea has seen
how Step It Up has played a role in shaping the culture
of Horizon Blue Cross Blue Shield of New Jersey. " It helps
foster pride in the organization, " she says. " When I read
what is written about employees and what they are
doing for our members, it makes me proud to be here. "
Promoting the Program
A 97 percent adoption rate does not come without
effort. As with the rest of the Step It Up program,
encouraging users to get into the game was crafted
strategically. Crea says it is part of the entire
employee lifecycle, including during the hiring
process and at orientation.
Employees also earn points at various stages and
milestones and for specific events, including:
* The onboarding process
* Years of service milestones
* Graduate and certification programs
* Participating in the customer referral program
* Annual employee thank you day
JULY/AUGUST 2017
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[15]
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HRO Today July/August 2017
Table of Contents for the Digital Edition of HRO Today July/August 2017
HRO Today July/August 2017 - 1
HRO Today July/August 2017 - 2
HRO Today July/August 2017 - 3
HRO Today July/August 2017 - 4
HRO Today July/August 2017 - 5
HRO Today July/August 2017 - 6
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