HRO Today July/August 2017 - 32

Employee Recognition
Making the
Connection
By calling out employee efforts that tie to company purpose,
organizations can drive loyalty.
By Gary Beckstrand
When anthropologists evaluate groups of people and try
to defi ne cultures, the fi rst characteristics they look for
are mutual purpose and vision, and with good reason-a
unifi ed purpose is what connects people and separates
distinctive groups.
Purpose is growing increasingly relevant, especially to
corporations trying to defi ne company culture. Today,
purpose in and outside of the workplace is a large part
of the collective consciousness. Millennials-73 million
strong in the United States and the largest population
in the workforce-are particularly focused on living
purpose-driven lives and fi nding meaning in their work,
according to a recent study from Gallup. They want
to feel connected to a greater good that transcends a
steady paycheck and health coverage-as do the rest of
the generations in the workforce.
Many companies, from food chains like Even Stevens to
shoe retailers like TOMS, are making concerted efforts to
[32]
HRO TODAY MAGAZINE
| JULY/AUGUST 2017
articulate the greater purpose of their businesses, both
to their employees and consumers. But these and other
tactics might not be completely scratching the purpose
itch. Only 27 percent of employees believe in their
organization's values, according to a study from Gallup,
and many are compelled to leave their job because the
organization's purported values and mission don't match
reality.
So, how else can companies convey their purpose and
keep employees engaged? Organizations may want to
consider leveraging the power of appreciation to impact
employee feelings of purpose and connectedness.
A strategy of continual, meaningful employee
recognition will drive a strong, purposeful organization.
A recent study from the O.C. Tanner Institute discovered
connections between giving, receiving, and observing
recognition to feelings of purpose in the workplace and
belief in the company mission. The largest impact on

HRO Today July/August 2017

Table of Contents for the Digital Edition of HRO Today July/August 2017

HRO Today July/August 2017 - 1
HRO Today July/August 2017 - 2
HRO Today July/August 2017 - 3
HRO Today July/August 2017 - 4
HRO Today July/August 2017 - 5
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