HRO Today July/August 2017 - 36

Mobility
Bringing a positive candidate experience to relocation assignments can
be a key differentiator.
By Christa Elliott
Most HR professionals agree that creating an
outstanding candidate experience-from recruitment
through onboarding-is a great way to boost employee
engagement and well-being. But relocated employees,
whether they are new hires or transferees, will have
a very different " candidate experience " due to the
special circumstances of their employment and the
careful planning that goes into a relocation. Done
well, a relocation can illustrate that the organization is
invested in the employee's success and growth. But if
the relocation assignment isn't given special attention
and care and becomes stressful for the employee, it can
work against the organization.
A 2017 study by CareerArc found that 99 percent of
employers believe that managing employer brand and
reputation (including through candidate experience)
is important to attracting top talent. And according
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HRO TODAY MAGAZINE
| JULY/AUGUST 2017
to Brandon Hall's 2015 The True Cost of a Bad Hire
report, organizations that invest in a strong candidate
experience improve their quality of hires by 70 percent.
So, why not apply this strategy-crafting positive
experiences to improve the quality and well-being of
hires-to relocation?
" The overarching 'relocation experience' is critical to
the success of any transfer, whether it be a domestic
or international one, " says Gail Rabasca, senior vice
president of global mobility for MSI. " With many moves
now being considered strategic in nature, in addition
to those that are operational, the relocation experience
must go smoothly and fl awlessly in order to set the
stage for the next steps of assimilation into the new
location and the new position with their company. "
Rabasca goes on to explain that over the past several
years, there has been a greater provision of support for

HRO Today July/August 2017

Table of Contents for the Digital Edition of HRO Today July/August 2017

HRO Today July/August 2017 - 1
HRO Today July/August 2017 - 2
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