HRO Today June 2015 - 27

Talent Acquisition
more permanent ones. Delrego says the success of this
tactic has helped the company improve data security
management and colleague retention, while reducing
talent-related costs.
Big Data Analytics: A Big Plus
Technology is helping RPO providers fulfi ll the strategic
assistance their clients are requesting. Using predictive
analytics tools to assess different data sets across
the customer base, providers are able to produce a
wide array of metrics benefi cial to a client's strategic
workforce plans. The Randstad Sourceright survey
underscored the growing use of big data analytics by
recruiters and RPO providers.
" With so much information now available,
organizations can fi nd the exact kind of skill sets and
talent they need to grow their business, " the study
states. " The winners will be the ones (that) can rein in
big data to pinpoint the right talent faster than their
competitors. "
For now, most providers are focused on leveraging
data analytics to support traditional recruitment
and retention metrics like time to fi ll. This limitation
has to do with the unwieldy nature of big data-
tremendous volumes of internal, external, structured
and unstructured data sets, in addition to the
development of precise algorithms to make sense of
this information trove.
" We're beginning to move to a future state, where
we will soon be using data to understand who in the
organization has the specifi c skills and capabilities
needed to pursue a business objective, and where
there may be gaps, " says Kalstrup. " Big data is moving
from beyond just the recruitment piece to more
longer-term workforce performance issues to achieve
business outcomes. "
She adds, " But we're not there yet because of the
sheer abundance of data. "
Nevertheless, technology already is informing more
innovative and targeted recruitment messaging to
attract candidates, as well as prompt them to initiate
Rather than just hire and train
IT employees on a contingent
contractor basis, CVS Health also
sought innovative ways to convert
these contracted IT positions into
more permanent ones.
a quick response. Seven Step RPO, for instance, has
developed a mobile recruiting application that links
online job hunters to the job posting section of a
client's website. Candidates can easily review the
company's employment brand and business value
proposition, search for openings, and then apply for a
job using their mobile devices.
" In the past, it took at least a dozen clicks to get
from the job posting site to the job application site,
which nobody has the time or inclination to endure
anymore, " Harty says. " They typically give up and make
mental plans to apply for the job later. Then, they
forget. "
With talent recruitment competition intensifying, a
forgetful job candidate with the right skills to help
bring a major project to fruition is no longer tolerable.
Not in today's dwindling pool of candidates.
Russ Banham is a Pulitzer-nominated business journalist and author.
His next book, " Higher: 100 Years of Boeing, " will be in bookstores
in July 2015.
JUNE 2015 | www.hrotoday.com
[27]
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HRO Today June 2015

Table of Contents for the Digital Edition of HRO Today June 2015

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