HRO Today June 2015 - 40

Talent Acquisition
versus 83 percent) and slightly more likely to be using
agencies (65 percent versus 56 percent). When it
comes to channels delivering the highest quality of
candidates, winner organizations are getting pretty
even results across three sources: employee referrals,
online job boards, and social networking sites. Struggler
organizations also leverage employee referrals for
quality candidates but rely on external agencies as
their next top source. A consideration is volume. The
statistics around employee referral success continue
to show their value, but volume levels are often
low. Organizations need to consider increasing the
effectiveness of other channels in order to bring in more
higher quality candidates.
There is a large gap in the use and effectiveness for
social media for winner and struggler organizations.
Winners are more likely to be spending time engaging
their employees to help them connect with, and nurture
passive candidates, and targeting those same candidates
with specific pay-per-click ad strategies through job ads or
content. On the other hand, struggler organizations are
spending more time searching for candidates on LinkedIn.
Figure 3: What Are the Best Sources for Top Recruits?
Organizations should consider that social media's strength
as a recruiting tool is really in facilitating engagement
and building the employer brand. The companies that
are doing it right are developing employee personas
for their ideal candidates, enlisting their employees as
brand ambassadors, and using social media to develop
relationships with those who match the employee
persona, not just blasting out job ads and searching on
LinkedIn.
Figure 4: How Are Organizations Leveraging Social Media?
Ian Cameron is the managing director of The McQuaig Institute.
[40]
HRO TODAY MAGAZINE
|
JUNE 2015

HRO Today June 2015

Table of Contents for the Digital Edition of HRO Today June 2015

HRO Today June 2015 - 1
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