HRO Today June 2018 - 59

Employee Engagement
Employee volunteerism is key to creating
a strong and engaging company culture.
By Bill Strahan
When employees are asked what they consider the most
positively memorable experience they've had with coworkers
and teammates, many may start to recall a time
when they celebrated achieving a certain business goal
or pulled together for several sleepless nights to meet a
deadline. But how much overlap is there when they are
asked what experience has had a profound impact on
shaping them as a person?
Enter employee volunteerism. As part of Comcast Cares
Day, a group of Comcast employees volunteered at Camp
Hope, a residential facility in Houston for veterans working
through post traumatic stress disorder (PTSD). During the
course of the day, co-workers heard compelling stories
from vibrant heroes who were struggling with loss due
to PTSD and working their way back to establishing their
connections with family, friends, and society. As a team,
employees saw the impact of their volunteer work and
how it was fulfi lling a need for those who could not have
been more deserving of their efforts. This opportunity
created a lasting impression through the human
connection among Comcast workers and resident veterans
at Camp Hope.
Those few hours together helped shape the culture
[58]
HRO TODAY MAGAZINE
|
JUNE 2018
of the business more than days of corporate meetings
and manufactured common experiences-even those
specifi cally designed to produce collegial bonding. Honest
direct human connection, especially in the service of
meeting human needs, has a greater impact on culture
than an off-site's agenda.
Having a culture that aligns to the overall interests of
an organization allows it to be agile, effective, and
innovative. Since culture is largely born out of the shared
experiences of people, companies should focus their
attention on creating opportunities for the right shared
experiences to accomplish their desired culture. To move
culture, an effective approach is to change the common
experience of the team.
Encouraging volunteerism among teams builds culture in
three key ways:
1. The experience builds a common purpose for the team;
2. It is organic and authentic rather than artifi cial or
manufactured; and
3. The experience typically touches something that is more
human than commercial.
S ofpirit
Giving
The

HRO Today June 2018

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