HRO Today March 2016 - 48

Learning Trends
Because attention
spans have shortened,
it's no surprise that
survey data revealed
that 20 percent
of companies are
prioritizing the use
of video for learning
in 2016. Research
of millions of videos
between 2009 and
2012 indicates that
shorter videos are
best for getting people
to view the entire
program.
[48]
HRO TODAY MAGAZINE | MARCH 2016
It's no surprise that groups of all ages spend considerably
more time on mobile devices today. Americans spend an
average of 4.7 hours a day on their devices. This growing
trend is changing learners' expectations about how quickly
they can access information and get answers to questions.
To support the mobile-first approach, we will also see a
rise in micro-learning. Micro-learning is simply learning in
small, digestible units - a strategy that uses short-term
learning activities. While mobile learning makes it possible
to access content quickly, anytime, and anywhere, learners
are increasingly demanding access to what they need, and
they want it in a timely fashion. Micro-learning addresses
this need by focusing on a single learning objective that
can be completed in four minutes or less. These short,
" bite-sized " units may be formatted as videos, games
or podcasts and are aligned with recent cognitive shifts.
These shifts include decreased attention spans and
increased multi-tasking.
Video will be a leading learning format
Because attention spans have shortened, it's no surprise
that survey data revealed that 20 percent of companies
are prioritizing the use of video for learning in 2016. With
this format, the key factor to keep in mind is that viewers
are willing to spend very little time per video. Research of
millions of videos between 2009 and 2012 indicates that
shorter videos are best for getting people to view the
entire program - 80 percent of a 30-second video will be
viewed while only 25 percent of a 60-minute video will be
viewed.
As such, HR executives should produce and deliver learning
objectives in shorter videos where they are more likely to
be fully consumed. An added bonus of these short videos
is their role in meeting the needs of the diverse workforce.
If some learners still prefer instructor-led training, short
videos can be seamlessly integrated into the program. At
the same time, videos enable digital learners to take their
training on the go.
From video to mobile and even " old-school " tactics,
organizations will continue to employ learning as a way
to motivate employees, meet business goals, and create
a positive company culture. As HR executives remain the
driving force in corporate learning decision-making, it will
be imperative that they strive to stay on top, or ahead, of
these trends. With the right tools in place, employees will
be armed with the resources to be a knowledgeable part
of their organizations' business growth.

HRO Today March 2016

Table of Contents for the Digital Edition of HRO Today March 2016

HRO Today March 2016 - 1
HRO Today March 2016 - 2
HRO Today March 2016 - 3
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HRO Today March 2016 - 5
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