HRO Today March 2017 - 39

HRO Today Research
Passive Versus Active
A new research report examines how recruiters can best engage
with both types of candidates.
By The Editors
Today's top recruitment challenge is no longer
identifying and sourcing talent. It's engagement:
Keeping candidates interested and active throughout
the recruitment process. A new research report, 2016
Candidate Engagement, from Hudson RPO and HRO
Today, uncovers how recruiters and hiring managers are
grabbing candidates' attention and keeping it.
The study examines the engagement techniques that
hiring managers and recruiters report are the most
effective and compares them to what candidates say are
most effective. The results highlight where and when
hiring managers and recruiters are spending their time
and resources most effectively.
[40]
HRO TODAY MAGAZINE
| MARCH 2017
The research also makes a clear distinction between active
and passive candidates. Active candidates, meaning those
that are actively looking or casually looking a few times
a week, comprise only 25 percent of the U.S. workforce,
or 63 million workers. The lion's share of the workforce
are passive candidates, described as reaching out to their
personal networks, open to talking to a recruiter, or
completely satisfi ed/did not want to move. This group
totals nearly 190 million workers in the U.S.
Top Findings
While the majority (57.5 percent) of recruiters felt that
passive candidates are better in quality than active

HRO Today March 2017

Table of Contents for the Digital Edition of HRO Today March 2017

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