HRO Today March 2017 - 41

HRO Today Research
Figure 3: Methods to Attract Passive Candidates
Rated Very Effective/Effective by Recruiters
Effective (net)
Phone calls
Personalized email
Recruiting agencies
Employee referral
programs
Boolean searches
LinkedIn Inmail
In-person networking
events
LinkedIn postings
Talent pools
Industry trade associations
88.9 percent
85.5 percent
81.5 percent
79.8 percent
79.2 percent
77.8 percent
73.0 percent
72.8 percent
66.7 percent
52.6 percent
Methods of engaging candidates are important, but
the type of content used is even more critical. Effective
types of content include job alerts-as long as they're
customized to the candidate-company news, industry
news, and employee testimonials (see Figure 4). The
research finds that employee testimonials should directly
address work environment-the single most important
element of the workplace to passive candidates, as well
as one of the most important to active candidates.
Candidate experience has become an important
element to today's hiring process. The research finds
that nearly three-quarters (72.5 percent) of respondents
indicate that candidate experience is vital to optimizing
engagement. In fact, the application and interview
process was rated as important by 85.7 percent of
candidate respondents.
Both active and passive candidates care about ongoing
communication about their applications (see Figure 5).
But passive candidates said " understanding the details of
the position requirements " was most important to them.
On the opposite hand, an unresponsive recruiter was the
most disliked aspect of the hiring process.
Figure 4: Effectiveness Ratings of Content to Keep Candidates Engaged Candidate Perspective
Very/Effective
Job opening notifications based upon your
profile background
Company news
Industry news
Employee testimonials
Information about corporate responsibility
practices
Videos showcasing company culture
Humorous content related to the company,
industry or areas of specialty
Gamification (virtual games, which integrate
points, competition and role-playing based on
company competencies)
[42]
HRO TODAY MAGAZINE
| MARCH 2017
Active
Passive
88.4 percent 80.7 percent 77.6 percent
75.4 percent 68.7 percent 64.9 percent
66.0 percent 65.3 percent 58.2 percent
60.6 percent 58.0 percent 58.9 percent
55.7 percent 53.1 percent 34.5 percent
52.0 percent 52.3 percent 47.4 percent
34.7 percent 37.8 percent 45.5 percent
15.8 percent 15.2 percent 27.5 percent

HRO Today March 2017

Table of Contents for the Digital Edition of HRO Today March 2017

HRO Today March 2017 - 1
HRO Today March 2017 - 2
HRO Today March 2017 - 3
HRO Today March 2017 - 4
HRO Today March 2017 - 5
HRO Today March 2017 - 6
HRO Today March 2017 - 7
HRO Today March 2017 - 8
HRO Today March 2017 - 9
HRO Today March 2017 - 10
HRO Today March 2017 - 11
HRO Today March 2017 - 12
HRO Today March 2017 - 13
HRO Today March 2017 - 14
HRO Today March 2017 - 15
HRO Today March 2017 - 16
HRO Today March 2017 - 17
HRO Today March 2017 - 18
HRO Today March 2017 - 19
HRO Today March 2017 - 20
HRO Today March 2017 - 21
HRO Today March 2017 - 22
HRO Today March 2017 - 23
HRO Today March 2017 - 24
HRO Today March 2017 - 25
HRO Today March 2017 - 26
HRO Today March 2017 - 27
HRO Today March 2017 - 28
HRO Today March 2017 - 29
HRO Today March 2017 - 30
HRO Today March 2017 - 31
HRO Today March 2017 - 32
HRO Today March 2017 - 33
HRO Today March 2017 - 34
HRO Today March 2017 - 35
HRO Today March 2017 - 36
HRO Today March 2017 - 37
HRO Today March 2017 - 38
HRO Today March 2017 - 39
HRO Today March 2017 - 40
HRO Today March 2017 - 41
HRO Today March 2017 - 42
HRO Today March 2017 - 43
HRO Today March 2017 - 44
HRO Today March 2017 - 45
HRO Today March 2017 - 46
HRO Today March 2017 - 47
HRO Today March 2017 - 48
HRO Today March 2017 - 49
HRO Today March 2017 - 50
HRO Today March 2017 - 51
HRO Today March 2017 - 52
HRO Today March 2017 - 53
HRO Today March 2017 - 54
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-chro-today-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2019
https://www.nxtbook.com/sharedxpertise/sharedxpertise/chro-today-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2018
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2017
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-march-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2016
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-september-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-july-august-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-november-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-october-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-december-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-january-february-2015
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-june-1014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-may-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hro-today-april-2014
https://www.nxtbook.com/sharedxpertise/sharedxpertise/hrot-january-february-2014
https://www.nxtbookmedia.com