HRO Today March 2018 - 13

Cover Story
" Asking employees about their engagement, then doing
nothing to address it, sends a clear message that 'we don't
really care.' "
Organizations that conduct
engagement surveys experience
engagement scores that are
38%
higher than those that don't.
Source: Engage2Excel
Organizations can use the results from these surveys to
gain a deeper understanding of the areas in which they
excel as well as places for improvement. Focus groups can
then be leveraged to zero in on key findings of the survey
and derive more value.
" This will allow for more depth and richness to
understand and explain the data, " says Caliper's
Hollmann. " Once there is a clear understanding of these
data, it is important to set action plans that are directly
tied to the survey results. An organization cannot tackle
everything at once and should prioritize based on the
overall objectives of the organization. By applying the
objectives, an organization can develop a roadmap for
success. "
Besner agrees that it's important to make a list of
opportunities for improvement that are aligned with
overall company goals and strategy-and take it from
there. " Use survey results to identify and prioritize a few
key themes that leaders can use to inform action planning
going forward, " he says.
Engagement survey data can also serve as a way to stay
competitive, especially in today's tight talent market. " It's
also important for an organization to benchmark results to
understand how they stack up relative to its peers, as well
as best practices organizations, " says Gelinas.
The worst thing that HR can do is nothing. " The value of
the survey lies in the action that takes place, " says Maylett.
What are some actions that HR can take? A good place
to start is with managers. " Managers and supervisors
have a significant influence over employee engagement
levels, " says Gelinas. " However, many managers fail to
grasp the extent to which engagement impacts their
success. Educating managers and supervisors about how
engagement impacts their success and what they can do
to more effectively engage employees is essential to the
success of their organizations' strategies. "
It is essential that employers provide managers with
the tools needed to bring out the best in their team
members. Patrick Hyland, PhD, consulting services lead
at Mercer|Sirota suggests that HR professionals coach
leaders and use motivational interviewing techniques
to help them create personalized solutions for areas
of improvement. Mentoring can also be beneficial,
especially when building confidence in new managers.
" Using survey results, highly effective leaders can be
paired up with those in need of help, " says Hyland. " For
example, a manager who knows how to create a climate
for creativity can serve as a mentor for another manager
who is trying to create this same environment. Through
this process, best practices can be shared and leadership
networks can be built within organizations. "
Taking Data One Step Further
Engagement surveys-when done right-also have the
ability to offer insight into other key metrics that are
linked to productivity and profitability.
" Data from employee surveys can be used to determine
what drives not only performance in an organization but
also other bottom line measures such as turnover, customer
satisfaction, and overall engagement, " says Hollmann.
Harkins of Inspirus recommends developing a measurement
scorecard to track these metrics as well as retention and use
of programs. " Track metrics with a baseline, measure over
time, and ultimately tie them to organization performance
data to determine the best results, " she suggests.
Editor's note: According to our 2017 Reader's Survey, our readers are
most interested in a new Baker's Dozen Customer Satisfaction Rating
on employee engagement. And we are giving it to you! Look for it in
our June issue.
MARCH 2018 | www.hrotoday.com
[13]
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HRO Today March 2018

Table of Contents for the Digital Edition of HRO Today March 2018

HRO Today March 2018 - 1
HRO Today March 2018 - 2
HRO Today March 2018 - 3
HRO Today March 2018 - 4
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