HRO Today March 2018 - 31

Talent Acquisition
Connection
ontingent
Organizations are increasingly turning to social
media as a way to attract contract workers.
By Marta Chmielowicz
No matter the name-contractors, freelancers,
consultants, or contingent workers-there is no denying
that the gig economy workforce has seen a massive spike
in recent years. According to Upwork's 2017 Freelancing
in America study, the contingent workforce in the U.S.
now makes up 36 percent of the working population
and is growing at a rate three times faster than the total
workforce overall. At the current rate, the majority of
workers in the U.S. will freelance within the next 10
years.
" As more and more businesses desire to be 'agile' in how
they respond to dynamic market challenges, it increases
the allure of on-demand talent, and, consequently, the
continued rise of non-employee talent, " says Christopher
Dwyer, vice president of research at Ardent Partners.
With freelancing becoming an even-bigger part of the
labor mix, attracting and retaining contingent workers
is increasingly critical to organizational growth. But how
can companies convince contingent workers that they are
an employer of choice? Social media platforms present a
valuable opportunity.
" From sourcing on LinkedIn, using Twitter hashtags
to locate candidates, to building talent brands via
Instagram-social media has evolved into a neverending
resource for fi nding, engaging and landing topMARCH
2018 | www.hrotoday.com
[31]
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HRO Today March 2018

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