HRO Today March 2018 - 34

Talent Acquisition
companies can attract talent that wants to be challenged
and given the opportunity to grow.
" Today's independent workers are focused on culture,
learning, development, and attributes of projects
that can directly benefi t them from a skillset-based
perspective. Any content that speaks directly to how
'work' is interesting and challenging will make any
project attractive, " says Dwyer.
* Build mutually-benefi cial relationships. Top contingent
talent knows what they are worth, and to win them over,
businesses have to demonstrate that they can deliver
benefi ts that are not merely self-serving.
" Businesses must ensure that they promote their brand in
a positive light and communicate directly with potential
candidates in such a way that is warm and welcoming.
The 'business-only' sense of engagement is an era past;
today, candidates want to feel like they are immersed in a
company's culture, " says Dwyer.
One way to provide this type of positive candidate
experience is by building relationships on social media
platforms that are based on sharing knowledge
rather than fi lling open positions. " Engage talent in
conversations about recent articles, market trends, and
emerging technologies, as an example. Share links to
content that will help a portion of the population expand
their understanding of a topic. Make them aware of
Contingent labor is
growing
million people freelance
- that's 36 percent of the
working population.
- that's 36 percent of the
2027 47%
The majority of workers
will freelance by
Source: Upwork
of millennial workers
freelance, more than any
other generation.
[34]
HRO TODAY MAGAZINE
|
MARCH 2018
faster than the total
workforce.

HRO Today March 2018

Table of Contents for the Digital Edition of HRO Today March 2018

HRO Today March 2018 - 1
HRO Today March 2018 - 2
HRO Today March 2018 - 3
HRO Today March 2018 - 4
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