HRO Today March 2018 - 40

Employee Engagement
Recognizing
Companies are adopting
volunteer programs to attract
and retain younger workers.
By Marta Chmielowicz
Every day, people become more conscious of their impact
on the world and how they can shape it in their personal
lives. Faced with global economic, political, and social
instability and disruption, the millennial generation in
particular is turning its attention to social causes that
benefi t the greater good. Whether it's by supporting
altruistic brands like TOMS or contributing to non-profi t
fundraising efforts on Facebook, it's clear that young
people today want to be socially responsible.
And this trend has immense implications for business. As
both customers and employees, many millennials prefer
to support businesses that give back to their communities
and embrace corporate social responsibility. Companies
looking to attract and engage this generation of workers
need to adapt to these new priorities.
" It takes more than perks to attract, retain, and engage
today's diverse, socially-conscious workforce. Purpose,
passion, and an ability to make an impact are important
[40]
HRO TODAY MAGAZINE
|
MARCH 2018
to employees-especially millennials, who will make up
50 percent of the global workforce in just two years, " says
Vivian Farris, vice president of people at Benevity.
According to Cone Communications' 2016 Employee
Engagement Study, 79 percent of millennials consider a
company's social and environmental commitments when
deciding where to work, compared to the U.S. average
of 58 percent. In addition, 88 percent of millennials feel
their jobs are more fulfi lling when they are provided with
opportunities to make a positive social impact, compared
to 74 percent of U.S. employees on average.
In a tight labor market, organizations that are able to
demonstrate an authentic commitment to corporate social
responsibility by implementing a well-designed employee
volunteer program are certain to gain an advantage.
" Employee volunteerism opens the doors to a vastly
more productive, engaged, and satisfi ed workforce, not
only allowing a company's culture to fl ourish, but also

HRO Today March 2018

Table of Contents for the Digital Edition of HRO Today March 2018

HRO Today March 2018 - 1
HRO Today March 2018 - 2
HRO Today March 2018 - 3
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HRO Today March 2018 - 5
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