COVID-19: ONE YEAR LATER 78% of U.S. employees believe internal communication and engagement need to be a higher priority within their companies. Source: Dynamic Signal risk for COVID-19 on a daily basis while also navigating employees to additional health and wellness resources and the latest guidance from the CDC and WHO. Implement a Program with Purpose Implementing a new digital solution can come with challenges, but effectively communicating the use and purpose of the tool while listening to employee feedback can go a long way, both during and beyond COVID-19. Recent workplace studies have found that upwards of 78% of U.S. employees believe internal communication and engagement need to be a higher priority within their companies. At a time when stress, [18] HRO TODAY MAGAZINE | MARCH 2021 uncertainty, and fundamental concerns about health and well-being are at their peak, it's more vital than ever to get it right when it comes to communicating new methods and tools to employees. A " test run " strategy that piloted the technology with a small group of employees was the right solution for WTB. Employee reactions and responses informed the broader launch to the rest of the company. More importantly, these sessions aided company leaders in developing messaging for employees around why they were being asked to complete an at-home assessment and how it benefited everyone. WTB washttps://dynamicsignal.com/2019/03/20/2019-employee-communication-and-engagement-study/#:~:text=90%20percent%20of%20employees%20say,was%20more%20effective%20at%20communicating