HRO Today March 2021 - 47
LEADING WITH EMPATHY
Just over half of employers offer a
company-sponsored wellness program,
and at least 4 out of 5 report having
good participation in their program.
Source: 2020 Aflac WorkForces Report
3
4
Use incentives that work. Often, the best way
to drive participation in a program-no matter
what that program may be-is to offer valuable
incentives as a reward. Many companies are now opting
to implement HSA funding as a reward for participating
in wellness activities, while other companies rely on the
rewards already provided by well-being programs. For
example, some programs incentivize employees with
gift cards or other prizes as they achieve certain wellness
milestones. Using rewards and incentives in tandem with
a company-wide program enables organizations to see
the real-time progress of their employees and draw in as
many participants as possible.
Use effective communication to promote wellness.
The communication of a new wellness program or
campaign is just as crucial as the initiative itself.
After all, employees won't utilize a program if they
don't know the details. Organizations should strategize
a scheduled suite of engaging communications to
promote their focus on employee health and wellness.
This messaging will work best with an employee-centric
view in mind. HR teams and program managers should be
communicating with a marketing mindset to reach and
engage their audience, and orchestrate messaging that is
as relevant and valuable to their organization as possible.
In doing so, companies can easily integrate the value of
personal wellness into the organizational culture as a
whole, which is a key step in demonstrating to employees
that their well-being is a true priority.
5
Put a spotlight on mental health. After such an
uncertain year, organizations are realizing that
a particular focus on the mental health of their
employees needs to move to the top of their priority
list. With the numerous negative effects of stress on
employees, including burnout, lack of productivity, and
decreased engagement, this is not only an individual
issue, but a business-level issue as well. If an organization
doesn't already have the building blocks of mental
health support in place, such as an employee assistance
program, implementing those types of initiatives is a
clear first step.
To communicate mental health resources to employees,
organizations should also be sure to empathize with
MARCH 2021 | www.hrotoday.com
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HRO Today March 2021
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