HRO Today March 2021 - 57

Talent Acquisition
Companies that have used virtual
interviewing processes like gamification
to remove unconscious bias have seen a
16% increase in their diverse pipelines.
Source: EY US
interviews.
Game-based assessments can help by keeping
candidates engaged throughout the hiring process.
Candidates play a series of games that are aligned to
the cognitive abilities and personality constructs of
high performers. Each game has a time limit and a
candidate will answer as many questions as they can
in that timeframe. Not only does this approach make
recruitment more interactive, but it is a fast way to
advance in the hiring process while providing the talent
acquisition team with useful insights on the applicant.
According to EY US, gamification can also accelerate the
interview cycle and screening process. While a 15- to
20-minute assessment doesn't necessarily eliminate the
need for multiple interviews, it does help recruiters get
to know the candidate faster and ask better questions.
These assessments can test specific skill sets like
innovative thinking, creativity, and time management-
all of which wouldn't be as easily analyzed through a
resume or a traditional interview. Plus, condensing the
time between interviews and a decision on whether to
extend an offer benefits both the candidate and the
organization.
Making Data-Informed Decisions
Just as many companies are relying on data to make
operations more efficient, so too are HR leaders
leveraging it during the hiring process. The use of
gamification gives organizations an opportunity to
MARCH 2021 | www.hrotoday.com
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HRO Today March 2021

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