HRO Today May 2018 - 16

Cover Story
any risk of going away, but we all have to get smarter and
better at using these systems, interpreting them well, and
training them to be even smarter. "
* Emergence of highly-specialized recruiters. " AI is
defi nitely going to remove a lot of the tasks that recruiters
do, " Ternynck says. " The question is, are these tasks that
recruiters should be doing in the fi rst place? And is AI
going to make recruiters better? I think it will. "
Randstad Sourceright's Roberts agrees: " I think that the
low-level sourcing that's not very challenging and doesn't
require a lot of extra skill will be taken over by machines.
We'll be left with highly specialized recruiters: people
who are great at interacting with other people, and
creatives who can brand, advertise, and write good job
descriptions. "
* Focus on creative and people-centric processes. As
recruiters become more specialized, Smart Recruiters'
Ternynck believes that the profession will evolve toward
two fairly distinct profi les: marketers and " closers. " " At
the top end of the funnel you have marketers, and these
are people whose job is going to be attracting candidates
to the table-attracting them in vast quantities through
marketing techniques; nurturing them; building
Labor Productivity Across the Ages
Labor productivity as seen through global GDP growth has been on the rise since the First
Industrial Revolution, with major surges following World War II and the Digital Revolution of
the 1990s. The Fourth Industrial Revolution-featuring the rise of AI, automation, and machine
learning-is expected to have a similar effect.
[16]
HRO TODAY MAGAZINE
| MAY 2018

HRO Today May 2018

Table of Contents for the Digital Edition of HRO Today May 2018

HRO Today May 2018 - 1
HRO Today May 2018 - 2
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