HRO Today May 2018 - 5

Recruiting Powerhouse:
How AI is Helping Talent Acquisition
Professionals Up Their Game
Artifi cial intelligence or AI. It's
the brave new world of just about
everything these days, and recruiting
is no exception. But just how much
will AI impact the recruiting process?
Will it make the need for human
recruiters obsolete?
From our perspective at Korn Ferry,
just the opposite is happening. With
the right approach to using AI-
starting at the very fi rst stages of an
engagement-recruiters can develop
laser-focused job specifi cations, source
the best candidates who may not on
the surface seem suited for a role, and
dramatically decrease time to hire.
To gauge sentiment on the topic, we
conducted two separate surveys-
one targeted to talent acquisition
professionals and one targeted to
candidates. Here's what we found:
For Candidates
Eighty-one percent of candidates
surveyed believe that using AI to
create a hyper-personalized approach
to recruitment where recruiters use
candidates' data to better suggest
roles suited to them will make fi nding
the right role easier. And while 89
percent believe that AI enhances the
recruiting process, 89 percent do not
believe AI can replace the role of the
human recruiter.
For Talent Acquisition Professionals
When asked to compare the quality
of candidates today to fi ve years
ago when AI was still in its infancy,
69 percent of talent acquisition
professionals said candidates are
Courtney Cook
With Courtney Cook, Vice President of Strategic Development, Korn Ferry
Futurestep
more qualifi ed today and 51 percent
said roles are fi lled in a more timely
manner. The vast majority of talent
acquisition professionals (89 percent)
are excited about the prospect of
using AI more in their day-to-day jobs.
The Right Information Long
Before the Search Begins
It is clear that AI is a powerful tool in
the hands of recruiters-a tool that
will not replace talent acquisition
professionals but will instead make
them more effi cient, strategic, and
effective.
At Korn Ferry Futurestep, AI plays a
critical role in the talent acquisition
process long before we interview the
fi rst candidate.
We start by creating the most
accurate, pinpointed job description
possible. Using our best-inclass
profi les and AI, the system
exponentially augments the quality of
the data at the recruiter's fi ngertips.
AI also helps us study the market by
analyzing the backgrounds of people
in the role for which the search is
being developed to identify which
variables are key. For example, in a
search for a global automotive maker,
we discovered that in one country
there was a signifi cant movement
of executives from the luxury goods
sector to the automotive sector-a
relationship that wouldn't have been
obvious without AI.
When it's time to start sourcing
candidates, AI analyzes qualitative and
quantitative social artifacts to assess a
ADVERTORIAL
Korn Ferry Futurestep
www.kornferry.com/
futurestep
candidate's readiness to move.
At Korn Ferry Futurestep, AI has
enabled us to create a single sign-on
platform that includes both non-AI
and AI elements and spans across
virtually all aspects of recruiting,
including a clear job profi le, sourcing,
assessments, interviewing guides,
scheduling, and accurate demographic
and compensation data.
A Single Platform Has Signifi cant
Benefi ts for Candidates and Those
Hiring Them
For the hiring manager, it offers
detailed information prior to the
launch, provides better candidates
faster, and creates transparency of
process.
For the recruiter, it provides market
and profi le information for every
role; reduces administrative work,
including sifting through the
resumes of an inordinate number of
unqualifi ed candidates; and offers
automated, personalized candidate
care, decision support via assessments,
and more high-quality time with
candidates and hiring managers.
For the candidate, it offers
opportunities to be considered for
the most interesting roles, creates
an environment of personalized
and timely candidate care, creates
streamlined interview coordination
through an e-scheduling tool, and
provides 24/7 application support.
With this focused approach, the hiring
experience is simplifi ed and enhanced
for everyone.
http://www.kornferry.com/

HRO Today May 2018

Table of Contents for the Digital Edition of HRO Today May 2018

HRO Today May 2018 - 1
HRO Today May 2018 - 2
HRO Today May 2018 - 3
HRO Today May 2018 - 4
HRO Today May 2018 - 5
HRO Today May 2018 - 6
HRO Today May 2018 - 7
HRO Today May 2018 - 8
HRO Today May 2018 - 9
HRO Today May 2018 - 10
HRO Today May 2018 - 11
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