HRO Today May 2018 - 50

Employee Engagement
IMPACT
Five steps to creating a memorable and compelling talent experience.
By Jennifer Klimas
Today's talent market is highly competitive, with
organizations across all industries fi ercely working to
attract and retain top talent with hard-to-fi nd skills. In
fact, according to recent research by The Conference
Board, CEOs, CHROs, and CFOs around the globe consider
attracting, hiring, and retaining talent their foremost
concern for 2018.
Due to this ongoing talent scarcity, it's more important
than ever that organizations create a memorable talent
experience-one that gets employees excited about their
company and provides a rewarding workplace experience.
This involves two key elements: improving the candidate
experience and enhancing the workplace experience for
employees and contingent workers alike.
According to Randstad Sourceright's 2018 Talent Trends
report, which surveyed more than 800 C-suite and human
capital leaders around the globe, 92 percent of employers
say that a positive candidate experience is essential to
attracting and engaging talent. Seventy-fi ve percent of
employers plan to improve their candidate experience in the
next year, and 46 percent are increasing their budgets to do
so. In fact, many large enterprises such as Sutherland, PwC,
and Johnson & Johnson report that they are investing in HR
technology advancements to help improve the application
process and keep candidates more engaged.
In addition, Randstad Sourceright's research shows that
enhancing the workplace experience is also a top priority
for employers today, with 31 percent of employers
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HRO TODAY MAGAZINE
| MAY 2018
maintaining their budgets and 51 percent increasing
their investment in employee experience. Some forwardthinking
companies are even creating roles that are solely
focused on the workplace experience. For example, as
Airbnb's global head of employee experience, one of Mark
Levy's most important responsibilities is to encourage a
sense of belonging among the company's workers. This
creates a better environment for employees to establish
and maintain the all-important relationships with hosts
that the company relies on.
So, how can organizations create a memorable talent
experience that helps to build employer brand, attract the
right candidates, and improve retention? Here are fi ve
strategies to get started.
1. Ask employees for feedback on what they fi nd
important. Employees are often happier and more engaged
when they feel they're being heard in the workplace.
For example, a growing number of workers are looking
for alternative work arrangements, such as part- or
full-time telecommuting or fl exible work schedules.
Many would like to take advantage of new workplace
technologies to streamline their day-to-day tasks, such
as collaboration platforms or automation. Others would
like their workplaces to have more amenities, like healthy
food options, on-site yoga lessons, or even personal valet
services. By regularly surveying talent or holding employee
focus groups, companies can gather the necessary
information to help provide a better talent experience.

HRO Today May 2018

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