HRO Today May 2018 - 51

Employee Engagement
2. Keep the workforce informed. When candidates and
employees feel as if they're not being kept in the loop,
their engagement suffers. Today's candidates expect
a personal response after applying for a job, as well
as feedback if and why their application was rejected.
At the same time, employees aren't always informed
about their organization's latest business developments,
organizational changes, or strategies for the future.
Instead of losing engagement-and talent-due to a lack
of communication, HR professionals should take the time
to let candidates and employees know where they stand.
3. Reinforce workers' sense of purpose. Employees
increasingly value having a sense of purpose in their
work. For today's workers, it's important
that their employer's mission and values
align with their own. According to a
LinkedIn report, purpose-oriented
professionals are more likely
to stay with their company
for more than three years
than non-purpose-oriented
professionals. In addition,
73 percent of purposeoriented
professionals
say they are satisfied with
their jobs, compared to 64
percent of non-purposeoriented
professionals.
are communicated effectively and enforced at every level
of the company. Organizations also need to consider other
environmental factors and workplace policies that might
make employees uncomfortable-and adjust and educate
accordingly.
5. Gain alignment throughout the organization. For an
outstanding talent experience, hiring managers, talent
acquisition teams, and HR leaders need to be aligned
with a range of other stakeholders, including IT, facilities
management, and the C-suite. Every business unit contributes
to creating a positive, friendly, productive work environment
and culture, so this must be a company-wide effort.
92%
of organizations say
To ensure that employees
remain engaged, organizations
should regularly reinforce a
sense of purpose by recognizing
the imporance of their employees'
work and the impact they make on their
team, co-workers, and company. It is important to
acknowledge the role each employee plays in the success of
their company, team, or business unit.
4. Maintain a friendly work environment. Hostile
workplaces are detrimental to both employee well-being
and productivity. Yet, 20 percent of adults report that
they have been the target of sexual harassment in the
workplace-and 75 percent of those that spoke up about
it say they experienced retaliation.
To facilitate a welcoming environment that ensures
employees feel comfortable at work, organizations must
establish robust anti-discrimination and anti-harassment
policies. Moreover, they need to ensure that these policies
in the next year.
that a positive candidate
experience is essential to
attracting and engaging
Providing a positive candidate and
employee experience is no longer
a " nice-to-have. " The quality
of the talent experience will
determine whether someone
shares a positive comment
or detrimental negative
comment on their social
media channels. It can
also be the difference
between gaining or losing a
talent with 75% planning to
improve it
customer or brand advocate.
Creating that memorable
talent experience is critical
to ensuring that companies
can attract and retain the talent
needed to succeed.
Putting the strategy, tools, and resources
toward delivering a positive experience for current and
future employees can go a long way to improving how
organizations are perceived both internally and externally.
Companies can enhance candidate and employee
engagement, improve productivity, increase retention, and
support employer brand by ensuring that everything-
from the application process to employee engagement
strategies-is focused on delivering a positive experience.
Jennifer Klimas is the director of employer brand at Randstad
Sourceright's Talent Innovation Center. Learn more about this trend
and others impacting the HR industry in the 2018 Talent Trends
report.
MAY 2018 | www.hrotoday.com
[51]
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HRO Today May 2018

Table of Contents for the Digital Edition of HRO Today May 2018

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