HRO Today May 2020 - 20

SPECIAL SECTION: MANAGING DURING UNCERTAINTY
At Home, Not Alone
Seven strategies that help maintain a strong company culture while
managing a remote workforce.
By Livia Martini
Fostering a company culture has long been hailed as an
important way to recruit and maintain the best talent
within corporations. It has become so critical that " chief
culture officers " are now common within many large
corporations, and it has been a driving force in making
companies like Google such an attractive place to work.
But as more and more companies announce that their
employees are working from home during COVID-19,
how can organizations that have built so much on
their culture ensure that it doesn't fade during these
unpredictable and difficult times? How can they
preserve the very thing that attracted their employees
[20]
HRO TODAY MAGAZINE | MAY 2020
and made them productive when they can't all be in
one room together to collaborate, create, and converse?
Organizations need to keep their culture intact-both
now and when business returns to a new normal. Here
are seven best practices that will help maintain culture.
1. Pay more attention to technology. There is no denying
that organizations will have to rely on technology
more than ever to work effectively. Choose a video
conferencing service like Zoom that is seamless,
reliable, and easy for everyone to use. There should
be discussions as to whether email is the best solution
for corresponding or whether teams should transition

HRO Today May 2020

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