SPECIAL SECTION: MANAGING DURING UNCERTAINTY At Home, Not Alone Seven strategies that help maintain a strong company culture while managing a remote workforce. By Livia Martini Fostering a company culture has long been hailed as an important way to recruit and maintain the best talent within corporations. It has become so critical that " chief culture officers " are now common within many large corporations, and it has been a driving force in making companies like Google such an attractive place to work. But as more and more companies announce that their employees are working from home during COVID-19, how can organizations that have built so much on their culture ensure that it doesn't fade during these unpredictable and difficult times? How can they preserve the very thing that attracted their employees [20] HRO TODAY MAGAZINE | MAY 2020 and made them productive when they can't all be in one room together to collaborate, create, and converse? Organizations need to keep their culture intact-both now and when business returns to a new normal. Here are seven best practices that will help maintain culture. 1. Pay more attention to technology. There is no denying that organizations will have to rely on technology more than ever to work effectively. Choose a video conferencing service like Zoom that is seamless, reliable, and easy for everyone to use. There should be discussions as to whether email is the best solution for corresponding or whether teams should transition