HRO Today November 2014 - 39

Talent Acquisition
launched. " Since Google+ is Google, and you want
to get a good ranking on Google, you have got to
use their product, " says Stroud.
Job seekers tend to use Google's search engine as
a part of their process. " As part of our research, we
analyzed 60,000 jobs posted on social media and we
found that jobs posted to Google+ had nearly four
times more views per job than other platforms but
less than 1 percent of companies are posting jobs on
Google+, " says Vitale.
Be on top of SEO. Stroud emphasizes the fact when
using Google or another search engine for a job
search, make sure that your website comes up at the
top. " If you're not popping up on page one then
you're going to be basically invisible to the people
that are doing that search, " says Stroud. " The more
that you are promoting content and your content is
resonating with the audience, and you're getting a
lot of likes and tweets, then your content is going to
float up to the top. As it floats up to the top, people
will see and you'll get more connected with passive
job seekers. "
Utilize analytics. Another development is the use
of analytics, as technological capabilities have
continued to come to fruition. " Social media
recruitment and strategies are a long-term
investment. That's something that we know from
experience from building out our own internally, "
says Pope. " It's really important to make sure
that you're consistently, every quarter evaluating
the progression and evaluating those metrics to
continuously improve, and then determining what
are those important metrics to use to make sure
that it's successful. "
Take advantage of employee referrals. Four in 10
job seekers claim that they found their " favorite
or best " job through personal connections while
64 percent of recruiters rate referrals as their
highest-quality source of hires, according to
Jobvite's Job Seeker Nation Study. For both parties,
this avenue is ideal. Candidates who are referred
to a company have a more personal connection
to the organization from the onset. With social
media, referrals are even easier to source in a more
deliberate and relevant way.
" Social media has made it a lot easier for
Be innovative. Online
shoe and clothing
company Zappos.com
recently implemented
a " no jobs posting "
approach to their
social media strategy.
This approach
piques the interest
of job seekers to
the company first.
Developing a talent
community of potential
candidates based
on culture may just
result in a stronger
candidate base.
NOVEMBER 2014 | www.hrotoday.com
[39]
http://www.Zappos.com http://www.hrotoday.com

HRO Today November 2014

Table of Contents for the Digital Edition of HRO Today November 2014

HRO Today November 2014 - 1
HRO Today November 2014 - 2
HRO Today November 2014 - 3
HRO Today November 2014 - 4
HRO Today November 2014 - 5
HRO Today November 2014 - 6
HRO Today November 2014 - 7
HRO Today November 2014 - 8
HRO Today November 2014 - 9
HRO Today November 2014 - 10
HRO Today November 2014 - 11
HRO Today November 2014 - 12
HRO Today November 2014 - 13
HRO Today November 2014 - 14
HRO Today November 2014 - 15
HRO Today November 2014 - 16
HRO Today November 2014 - 17
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