HRO Today November 2014 - 42

Talent Acquisition
The 2014 Jibe Talent Acquisition Survey, conducted
by independent research firm Kelton Global, polled
more than 1,000 job seekers and more than 300 HR
professionals and revealed five crucial findings:
1. Job seekers are often frustrated by outdated
technology and the inefficient processes involved in
the online application experience;
2. There is a disconnect among job seekers between
the expectations and the reality when searching
and applying for jobs;
3. While HR professionals understand the importance
of improving the candidate experience to secure
top talent, they face their own internal and
technological challenges to meet the needs of
today's job seeker;
4. HR and talent acquisition recognize that there is a
problem, though just how deep the frustrations are
may not be fully realized; and
5. The impact of not improving candidate experience
across the talent acquisition landscape is very real,
and potentially very severe.
As a whole, these data findings serve as a wakeup call
to industry professionals. Antiquated processes need
revision in order to attract potential employees, including
the tech-savvy generation of millennial job seekers.
The survey shows that organizations are often not mobile
optimized and the level of dissatisfaction with the online
search process is striking. A majority of job seekers
describe their search as time-consuming (80 percent),
stressful (78 percent), discouraging (71 percent), and
even painful (60 percent). Furthermore, three in five job
seekers feel that job applications are more challenging
to fill out than other common types of applications,
including those required to apply for a mortgage (48
percent), get health insurance (46 percent), or a student
loan (32 percent).
As more and more tech savvy, millennial job candidates
enter the workforce-who use technology in seemingly
every aspect of their lives-the online application isn't
just one option for applying, it is essentially the only
means of applying. To ensure that companies aren't
passed over by top talent due to a poor user experience,
[42]
HRO TODAY MAGAZINE
| NOVEMBER 2014
HR and talent acquisition executives must optimize their
current job application process for both mobile and
desktop users.
Some may question that today's job seeker expects too
much from employers. But Jibe's survey reveals that
even the most basic expectations are not being met.
A majority of job seekers (51 percent) expect to be
informed by the hiring company about the status of their
application, but only 14 percent say they actually are. Six
in 10 (60 percent) job seekers generally expect companies
to reply to applicants in a timely manner, yet just 20
percent feel most companies do. And while 51 percent of
job seekers expect clear communication from employers
about the application process, only about one in four
report that they receive this.
With the proliferation of devices making the world
increasingly borderless, today's candidates expect a
certain level of connectivity, and HR executives are not
immune to this high standard. It should become a best
practice for all HR departments to maintain regular
communication with perspective employees throughout
their application process. If this aspect of the recruiting
process is not remedied, companies run the risk of losing
quality candidates. The best candidates generally have
multiple opportunities in front of them, so what's to
stop them from moving on when they encounter a poor
experience?
The candidate experience is a powerful driver across
the talent acquisition landscape. Thirty-seven percent
of recruitment professionals are concerned that their
company's application process is deterring quality hires.
That concern is legitimate, as almost one quarter (23
percent) of job seekers agrees that if they had issues
filling out an online application, they'd never apply at
that company again. And nearly half (44 percent) say
they would put off or not apply at all when encountering
an outdated online application process. The impact,
FAST FACT:
Thirty-five percent of respondents feel it's hard to
keep candidates engaged throughout the application
process and communicate effectively with them.

HRO Today November 2014

Table of Contents for the Digital Edition of HRO Today November 2014

HRO Today November 2014 - 1
HRO Today November 2014 - 2
HRO Today November 2014 - 3
HRO Today November 2014 - 4
HRO Today November 2014 - 5
HRO Today November 2014 - 6
HRO Today November 2014 - 7
HRO Today November 2014 - 8
HRO Today November 2014 - 9
HRO Today November 2014 - 10
HRO Today November 2014 - 11
HRO Today November 2014 - 12
HRO Today November 2014 - 13
HRO Today November 2014 - 14
HRO Today November 2014 - 15
HRO Today November 2014 - 16
HRO Today November 2014 - 17
HRO Today November 2014 - 18
HRO Today November 2014 - 19
HRO Today November 2014 - 20
HRO Today November 2014 - 21
HRO Today November 2014 - 22
HRO Today November 2014 - 23
HRO Today November 2014 - 24
HRO Today November 2014 - 25
HRO Today November 2014 - 26
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